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Many studio owners have found that by including hip hop classes on their schedules they are attracting more recreational students to come through their doors. Hip hop is a form of dance that gives the impression that anyone can do …
I know that the last thing you need is more work, but creating a newsletter for your business is a great way to stay connected to your customers. Each year dance schools are faced with the challenge of customer retention. …
Sharon, a dance studio owner, asked me to consult with her not too long ago. As I walked in, there she was, waiting for me. I barely had time to take my coat off before she started.
Finding and nurturing the right team to help you grow your business.
Every day is a challenge for studio owners no matter how big or small your studio is. I think I can safely say that each day presents a new set of problems and issues that need to be resolved. Of …
Goals are a powerful way to fulfill the desire that made you go start your business in the first place. Without setting goals for ourselves we are like a river meandering along going somewhere without any time constraint and arriving …
Gathering and utilizing authentic customer testimonials is a great way to a) get closer to your customers and b) offer proof that your dance school delivers results. People can be very motivated by the comments of their peers.
For most dance schools the first contact with your customers is via the phone. Make the most of it or pay the consequences. The key is to train all of your staff to answer the phone with a technique that …
The Marketing Plan That Works
New Year, New Goals, New Plan!
Use imagination, evolution and revolution to develop multiple synergistic approaches for your business.
The holidays are over and hopefully during those few days off we all managed to find ways to relax and recharge the batteries to help us to sail through the remainder of the season. Being a studio owner is an …
'How much should I charge?' 'What do you charge for classes?' These are questions I have been asked by many new and experienced dance school owners. Charging either too little or too much may produce the same results: difficulty luring …
Direct mail is perhaps one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. The amount of mail in your mailbox every day attests …
Below you'll find six ideas to drive qualified leads to your website over the next half a year. I will be doing another article later in 2010 on the remainder of the year. The key is to have a plan …
When you organize your business and eliminate the clutter, you will feel reenergized. You will find that you are easily motivated to get straight to work when you don’t have a mess to deal with. You will save time otherwise …
