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It’s times like these, when your competitors are distracted, that you can get the jump on them. If your competitors have had to lay off staff, or cut expenses, they may be just limping along. Marketing was probably one of …
Sometimes as studio owners we get so caught up in the moment with each day rushing by, that we slowly start to become more and more disorganized without even realizing it. The end result of this is that everyone is …
When you are at work, do you get frustrated because things don't seem to be happening the way they’re supposed to be? You see people milling around, but nothing gets accomplished. And in the daily hustle and bustle, you feel …
YOU are the most successful ingredient in your marketing campaign. If you don't believe in your product or service, it will fail. No matter how small any event or accomplishment your school achieves, get the word out about it. Here’s …
Posting video to a website or blog has become increasingly popular over the past year or two. Producing videos is easy, often times a handheld video camera is all that is needed. And websites, such as YouTube.com, make it easy …
Communicating a student’s progress to their parents is a key factor in retaining students and an excellent way to keep class levels where you want them to be. It also helps your front desk staff to know at a glance …
The following is an expert from Robert’s latest book 'How to Make Communication FUN!' Robert will be presenting his sought after seminars 'How to Make Communication FUN!', 'How to Make Customer Service FUN!' and 'How to Make Leadership FUN!' at …
Your vision is a powerful force. Think big and watch your business grow.
The ultimate plan for customer retention
Many studio owners have found that by including hip hop classes on their schedules they are attracting more recreational students to come through their doors. Hip hop is a form of dance that gives the impression that anyone can do …
Finding and nurturing the right team to help you grow your business.
Sharon, a dance studio owner, asked me to consult with her not too long ago. As I walked in, there she was, waiting for me. I barely had time to take my coat off before she started.
I know that the last thing you need is more work, but creating a newsletter for your business is a great way to stay connected to your customers. Each year dance schools are faced with the challenge of customer retention. …
Gathering and utilizing authentic customer testimonials is a great way to a) get closer to your customers and b) offer proof that your dance school delivers results. People can be very motivated by the comments of their peers.
Goals are a powerful way to fulfill the desire that made you go start your business in the first place. Without setting goals for ourselves we are like a river meandering along going somewhere without any time constraint and arriving …
