Dealing With Teenage Issues

Sometimes dance teachers must also be part mentor and part psychologist.

How To Build Word-of-Mouth Referrals

The priceless recommendations are more important than any other marketing you do.

Getting Ahead Of Your Competition

Positive Ways To Deal With Students And Parents

As a studio owner we are constantly faced with having to talk to parents about the numerous situations that come up each and every day. One thing about our business — it is never boring or monotonous. Parents make sure …

6 words to avoid in your copywriting.

The consumer is bombarded with marketing messages all day long. In the car, on television, reading a paper or e-zine. The key to connecting with your prospective clients is to have good copy that is to the point without words …

To Sell Or Not To Sell Your Dance School

After the decision to start your own dance studio, perhaps the most challenging decision you can make is whether or when to sell it. You conceived it, built it, poured your lifeblood into it, and now find yourself with a …

Sales 101: The difference between marketing and advertising

I have received several e-mails from members about different ads they ran and how successful they were. What struck me the most is that many people confuse marketing with advertising and vice versa. While both components are important, they are …

DEEP SIX... These six rules will help you write letters tha…

This is a great time of year to send out a letter to your clients who have not yet re-registered for fall lessons. I highly recommend this as a way of reconnecting with them before the season progresses too far. …

How To Find, Interview And Hire Teachers

To Get More Business, Focus On The Customers

A lot of advertising focuses on the company that is trying to get your business and what makes them the best choice. You read about how a company does this or that. How they care about their customers and how …

10 Ways To Improve Your Time Management Skills

Through the years we have had the opportunity to talk to and work with many studio owners from all over the world. One of the biggest issues is time management. We have found that having a daily plan and following …

Marketing On The Cheap!

Summer Study: Front Desk Training

Summer is perfect for front desk training. It is a good time to set goals and themes for the upcoming season and to get everyone who works at the front desk feeling excited and enthusiastic about their jobs. At the …

Cash Flow Forecasting

.Cash flow is the life blood of all businesses. The key is to determine how much is coming in versus how much is going out to pay you’re your expenses. If you have been in business for a few years, …

9 Tips To Keep You Moving Forward

This just in: Owning and running a dance studio is hard work!

Pushy Parent Syndrome

Every year before our season ends we have our faculty fill out evaluation forms on each student that they teach. From those evaluation forms we fill out recommendation forms that are sent out to each parent before we start our …