Every year, we run our Valentine Character Party for children from three to six years old. At the party, the children make Valentine cards, learn a dance to do with a popular costume character and then have their photo taken …
About two years ago we introduced a DVD brochure at our studio and have been receiving great reviews from prospective clients. In our recent teleseminar for studio owners we gave a brief description of what we did and how it …
If you do competition or are looking to add it to your school we have developed a way to add these groups to your program. We call these classes Performance Groups. We have been doing competitions for over 20 years …
There are false notions that if you try to expand your business or try to make it grow that you are selling out! Why are dance studios any different from any other business? I have found through the years from …
If you already have a website or are about to get one, there are some ideas that we have used and have had a lot of success with.
Some people set goals on a daily basis-some, on a weekly basis. Your weekly team meetings should stay true to the goals you set both strategically and tactically A lot of companies have weekly meetings, and often those meetings are …
Creating a winning headline is one of the keys to creating a killer ad. One thing to keep in mind is to try to make it not about you but about your clients and what benefits they will receive. The …
We have noticed an interesting trend over the past couple of years. More people are using online services to find local businesses. This has impacted our advertising budget and where we need to spend the more. If you do not …
Using seasonal events to do costumer appreciation is a great way to show your costumers that you value their business. If done correctly you can also use these events to get your name out and bring in new students. Halloween …
Ad writing is always a challenge. Finding the right words that will attract the right customers is what we all strive for. We don't need to appeal to everyone, just the ones that will be good for our business and …
Marketing can get expensive in a hurry! Through the years we have looked for ways to market our studio on a budget. Most small businesses have a limited budget to work with and we are always on the look out …
Every student can really benefit from the use of core barre exercises. Not only will they become very much stronger and less susceptible to injury but they will have a better understanding of how to place their bodies and will …
As we approach a new season, presumably with some new and some existing faculty and staff, we are faced with the decision on what to offer each one and how to present the offer to them. Many studio owners feel …
Cash flow is the life blood of any business and will be one of the important keys to the success of your studio. Without it you will have lots of sleepless nights and unwanted stress. Over the years we have …
Why not do a fundraiser that puts money in your pocket. Like many, if not all of you, over the years we have given away thousands and thousands of dollars on scholarships. I don't know about you, but that was …
This one is not about waking up in a sweat because the students you taught all year can't remember their routine for your year end show. Oh no, it's worse! One of your teachers, has turned into a nightmare! Now …
