The industry standard for growth— Secure your 2026 spot today! HERE!
Misty Lown
Misty Lown: Building Community and "More Than Just Great Dancing"
Misty’s path in the dance industry is defined by a deep-seated belief that a dance studio’s greatest product isn’t just a polished performance, but the character of the young people it shapes. Since founding Misty’s Dance Unlimited at the age of 21, she has championed a holistic approach to dance education, emphasizing that the lessons learned within the four walls of a studio—discipline, integrity, and service—are what truly prepare students for life.
A Global Leader in Studio Affiliation
Misty is perhaps most widely recognized as the founder and president of More Than Just Great Dancing!® (MTJGD). What began as a philosophy in her own Wisconsin-based studio has grown into a global licensed affiliation program that impacts over 120,000 students per week.
Through MTJGD, Misty has empowered a tribe of over 300 studio owners to build sustainable, values-driven businesses. Her leadership provides a roadmap for "the triple win": creating a successful business, making a meaningful life for one's family, and having a positive impact on the community.
Collaborative Peer and Visionary Educator
Misty’s relationship with the Dance Teacher Web community is one of mutual respect and strategic collaboration. As a frequent keynote speaker and featured presenter at the Dance Teacher Web Conference and Expo,she brings a wealth of knowledge on studio leadership, marketing, and the "business of being human."
She often joins forces with Steve and Angela Sirico on industry initiatives, such as the Step Up Your Studio podcast, where she shares her transition from studio owner to a key leader at Ensemble Performing Arts. Her ability to mentor peers while managing large-scale operations makes her a cornerstone of the professional dance network.Check out her Dance Studio Marketing: Reaching Today's Mom session
Philosophy: The Power of "One Small Yes"
At the heart of Misty’s work is her Amazon #1 bestselling book, One Small Yes. Her philosophy centers on the idea that significant change and massive success are born from small, consistent, and courageous decisions. She encourages educators and entrepreneurs to focus on the "best yes" rather than saying yes to everything, emphasizing that every "yes" to a new project is inevitably a "no" to something else—often one's family or personal well-being.Check out this great session on 10 Financial Moves - Your Best Year Yet
Advocacy for Youth Protection
Misty’s commitment to the health and safety of young dancers led her to become the owner and a driving force behind Youth Protection Advocates in Dance® (YPAD). Through this educational company, she has led the charge in establishing safety standards, ethical practices, and age-appropriate content within the industry, ensuring that dance environments are emotionally and physically safe for every child.
Philanthropy and Community Impact
Misty’s reach extends far beyond the dance floor through her A Chance to Dance Foundation, which has provided over $500,000 in scholarships and community support. From coordinating major charitable events like "Dancing with the La Crosse Stars" to narrating anti-bullying videos, she models the "more than just dancing" lifestyle she teaches.
Today, as she continues to lead at Ensemble Schools and inspire thousands through The Misty Minute, Misty Lown remains a beacon for how to lead with integrity, build a lasting legacy, and—most importantly—keep the focus on the people behind the steps.