If you are not using email marketing for your clients and prospective clients you are missing out on a great opportunity to not only build better lines of communication with your customers, but also to continue to sell to them
Many years ago AT&T did a study with small businesses to find out who was getting the most business out of their Yellow Pages advertising. The study looked at the ad, where it was placed on the page and the …
When one of our students becomes injured we instinctually and immediately take great care to ensure they follow the necessary steps to recover safely and do as the doctor ordered. We follow up with them throughout the healing process and …
The most difficult part of being a studio director is how to take all the components, all the balls juggling in the air, all the “white noise” in the background, opinions, requests and desires of our clients and with a …
Let's explore how to help your faculty and staff become successful.
Did you know that many major corporations have decided to take more than 60% of their marketing dollars and spend it on retaining or regaining lost customers? Customer Retention: Now more than ever retention is where you should put your …
Do you know how much your dance studio business is worth? Did you know there is a simple formula that you can use to find out?
With every year I teach, the more and more I realize how important it is for the fundamental building blocks of technique to be taught. It’s not the tricks or the flashy turns or the “advanced” lessons that are most …
There are many components to teaching musical theatre effectively; technically, stylistically, historically and conceptually. This is especially true when introducing it to the preteen demographic. This genre is a real love of mine and where my heart is at, so …
Professionalism, respect, kindness, humility, courtesy, how we speak to one another and share ideas, disagree and discuss, collaborate and learn from one another are still important, relevant & necessary traits a professional should possess.
As a dance teacher the only thing that you have that can make or break you is your reputation. How you conduct yourself not only with your boss but with your students, parents and fellow faculty members says a lot …
As we wind down from recital season, we have also reached that point when it’s time to say goodbye to graduating students. Our beloved senior dancers, who many of us have trained since they were little, now stand before us …
We are almost at the end of what is hopefully turning out to be your best year yet and it’s time to turn attention to the summer season! If you haven’t already done so, lining up your summer intensive schedule …
You know what the perfect environment looks and feels like. As a studio owner we all want and strive for that. The big question is how do we gain and then retain that perfection?
The addition of a set-warm-up to your curriculum for dancers has its advantages and disadvantages. This month I wanted to give teachers something to think about in terms of what works best for you and your students.
Remember when you were little and would twirl and spin just because it was fun? Remember those first pair of ballet slippers and the excitement of being in dance class following your teacher in the front of the room? Remember …
