The industry standard for growth— Secure your 2026 spot today! HERE!
With men dancing on television and in the movies, it is easier to get boys to sign up for classes. With former football and basketball players and racecar drivers dancing on prime time TV, guys are starting to learn the …
I have received several e-mails from members about different ads they ran and how successful they were. What struck me the most is that many people confuse marketing with advertising and vice versa. While both components are important, they are …
After the decision to start your own dance studio, perhaps the most challenging decision you can make is whether or when to sell it. You conceived it, built it, poured your lifeblood into it, and now find yourself with a …
The consumer is bombarded with marketing messages all day long. In the car, on television, reading a paper or e-zine. The key to connecting with your prospective clients is to have good copy that is to the point without words …
As a studio owner we are constantly faced with having to talk to parents about the numerous situations that come up each and every day. One thing about our business — it is never boring or monotonous. Parents make sure …
Having just returned from the celebrated, inaugural Dance Teacher Web Conference in Lake Las Vegas and a successful teacher-talk session on Dance in the K-12 Setting, I’d like to contribute some more information regarding many of the attendees’ questions on …
Each year it is important to make a class plan that will outline the entire year and the content of work you would like your class to learn. This will also help keep you in line with what the class …
Strengthening the back muscles is essential for dancers, valuable in preventing injuries not just to the back, but also to other areas of the body. When teaching dancers just to stand correctly, I like to familiarize them with the different …
This is a great time of year to send out a letter to your clients who have not yet re-registered for fall lessons. I highly recommend this as a way of reconnecting with them before the season progresses too far. …
Every dance teacher has moments of epiphany. For me, it’s when I look at students and recognize their potential to attain a professional dance career, long before they can realize it themselves. As teachers, we have the advantage of insight …
Through the years we have had the opportunity to talk to and work with many studio owners from all over the world. One of the biggest issues is time management. We have found that having a daily plan and following …
A lot of advertising focuses on the company that is trying to get your business and what makes them the best choice. You read about how a company does this or that. How they care about their customers and how …
