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What Makes A Dance Studio's Goals Different to Other Businesses


Studio Owner Article


Self-help and Life Enhancement Tips for the Business Owner

 Some people set goals on a daily basis-some, on a weekly basis. Your weekly team meetings should stay true to the goals you set both strategically and tactically A lot of companies have weekly meetings, and often those meetings are more reactive than proactive. Many of them use it to touch base. In large companies, that may work well for the staff. In a smaller, more entrepreneurial setting, like a dance studio, these meetings have to take on more of a goal focus. New skills and good habits only develop through a process. The goal for you is to create continuous and incremental improvement. Each week your company begins to sell a little better, market a little better, manage a little better. This has to come from the goals you review in your meetings.

The only way you can grow your company into a bigger and bigger powerhouse is by involving your staff in the improvement process. As the leader, you set the pace in the organization. If you want a finely tuned team, you must include them in this continuous learning environment. If you are a one-person army, then work on the goals yourself-just make sure that you stop everything once per week to work on creating steady and miraculous improvement.

A great place to start is by taking a blank sheet of paper and writing down the word Goals at the top. Under your goals, write down the gross revenue you would like to be generating through the business in three years from now, go ahead be bold! Under that, write the personal income you would like to be drawing from the business, go ahead be really bold!! Now write down how many hours per week you would like to work while making that money. Then write down how many weeks vacation you would like to take.

Now at the top of the page, on the left, write down the word Current. Under that write down the current numbers for each of those things: 1) Gross revenues. 2) Personal Revenues. 3) Hours worked. 4) Vacations taken.

Finally, in the center at the top of the page write down the word Action Plan. Goals focus the mind. Studies consistently show that those who have goals and read them on a regular basis engage the subconscious mind to assist in achieving those goals. Do not underestimate the power of organizing yourself in this way. Your brain makes 8 billion calculations per second and can do amazing things if you focus it.

There are only eight things that drive any business. Set goals for each of these areas every quarter and watch how you systematically improve your business: o Marketing o Strategy o Capital (Human, Intellectual, and Financial) o Business Model (Shape, what you want it to be.) o Relationships (Are you capitalizing on every relationship, from your clients to your vendors, to your friends, associates and business contacts?) o Distribution Channels o Products and Services (Create constant improvement in this arena.) o Procedures and Processes, Policies (This is what makes a business that eventually can grow up and run without you.)

 Goals are a powerful device in any company. Set goals for gaining clients, set goals for specific marketing efforts, what you'll do, and when you'll do it.


Angela D'Valda Sirico

Angela D'Valda Sirico

Originally from England, Angela spent her early years in Hong Kong where she studied with Carol Bateman. She continued her training at Arts Educational Trust in England. After moving to New York City she continued her studies with Martha Graham and Matt Mattox. She appeared with the Matt Mattox Company and toured with the first Disney On Parade working with Disney and N.B.C. Contracted to the Teatro National of Buenos Aires she performed for one year and spent an additional year as a featured soloist at the Teatro Maipo, Argentina. Travelling to Madrid, Spain she worked for Spanish television in a weekly variety show Tarde Para Todos and from there decided to form her own Dance Company. With the Company she choreographed and performed throughout Spain in theatres, and on television. Angela met her husband Steve while working together on a television special The Valerie Peters Show filmed in Tampa, Florida. In 1979 they formed the Adagio act DValda & Sirico appearing in theatres, clubs and on television shows such as David Letterman, Star Search and the Jerry Lewis Telethon. In 1982 they were contracted to Europe and appeared in a variety of shows in Spain, Portugal, Sweden, Finland, Switzerland and Italy before going to London, England where they appeared as Guest Artists for Wayne Sleep (formerly of the Royal Ballet) in his show Dash at the Dominium Theatre. Angela and Steve have owned and directed their dance studio in Fairfield, CT. for the past twenty two years and in 2005 added music and vocal classes to their curriculum. Angela served as chairperson for the tri state panel of the Royal Academy of Dancing and is Co-author of a Partner syllabus currently used for teacher training by Dance Educators of America. She continues to adjudicate and teach for major dance organizations and choreographs for theatre, television and conventions and was commissioned by Boston Ballet 11 to choreograph the highly acclaimed Brother Can You Spare A Dime? DValda & Sirico are currently in production choreographing the opening to the National Speakers Association convention on Broadway at the Marriott Marquis for August of 2008. Angela is co-owner of Dance Teacher Web designed as an online resource for teachers worldwide.

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