Mark your calendar: 2027 registration opens Sept 15th. Get reminded HERE!
Each year new students will enter the world of dance eager to learn jazz. While there are many styles of jazz, the same teaching principles hold true for each one, and they will make a big difference in your students’ …
Spring has arrived along with all the numbers that have to be choreographed for year end performances. If you teach at a studio that primarily focuses on students’ competition numbers, chances are that the choreography has already been set. For …
Last month we presented an article for dance teachers looking to start their own school. If you missed it, please read it in last month’s archives. Remember that just because you love to teach dance that does not mean you …
Communicating a student’s progress to their parents is a key factor in retaining students and an excellent way to keep class levels where you want them to be. It also helps your front desk staff to know at a glance …
Finding and nurturing the right team to help you grow your business.
Over the years I have heard from many dance teachers who would like to branch out and start their own dance school. They are ready to take the leap and become an entrepreneur, but often the reason why they want …
Sharon, a dance studio owner, asked me to consult with her not too long ago. As I walked in, there she was, waiting for me. I barely had time to take my coat off before she started.
Teaching beginner classes certainly requires a definite mindset and use of personality. As teachers, we all enjoy teaching the most advanced students and trying out our choreography on them. It is immensely satisfying to see students that you have trained …
Many studio owners have found that by including hip hop classes on their schedules they are attracting more recreational students to come through their doors. Hip hop is a form of dance that gives the impression that anyone can do …
Turnout is an extremely important element of many dance techniques. Dance teachers around the world are faced with the same issues of how to help their students’ turnout in a safe and effective way. Serious ballet schools very often will …
I know that the last thing you need is more work, but creating a newsletter for your business is a great way to stay connected to your customers. Each year dance schools are faced with the challenge of customer retention. …
Goals are a powerful way to fulfill the desire that made you go start your business in the first place. Without setting goals for ourselves we are like a river meandering along going somewhere without any time constraint and arriving …
For most dance schools the first contact with your customers is via the phone. Make the most of it or pay the consequences. The key is to train all of your staff to answer the phone with a technique that …
The Marketing Plan That Works
Every day is a challenge for studio owners no matter how big or small your studio is. I think I can safely say that each day presents a new set of problems and issues that need to be resolved. Of …
