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Dance Studio Owners Guide to Creating the Perfect Studio Environment


Studio Owner Article


Dance Studio Owners

Dance Studio Owners Guide to Creating the Perfect Studio Environment

The Dance Studio Owner Challenge

You know what the perfect environment looks and feels like. As a studio owner we all want and strive for that. The big question is how do we gain and then retain that perfection? After 37-years of being a dance studio owner and consulting dance studio owners for the last 16 years, one thing I can assure you, It is not always easy to get to what you want and even harder to keep it. It is the ongoing Dance Studio Owner Challenge.

And why? you may be wondering. Because there are forces out of our control that will push and pull your business off track. There have been years at our studio when everything is going really well and then, the wheels suddenly come off with some drama we didn’t see coming.

Dance Studio Owners Must Do This!

The most important thing you, as the owner of your studio must do, is take any and all challenges head on. You are the captain of your studio. The one that everyone will look up to and ultimately follow. You cannot and must not shy away from confrontation. The reality is, issues will occur. The question is, how will you deal with it? Do you have an action plan of how you will address problems when they appear? Having a plan will empower you to find solutions.

Dance Studio Owners Try These Tips to Help You Come Up with Solutions

1.     When an issue comes up, set up meetings that fit your schedule. Keep these meetings to 20-minutes max. Take notes, do a lot of listening and give yourself some time to come up with a solution.

2.     Don’t let anyone just barge in demanding a meeting, especially at the end of the night. Go back to tip #1 and work from a position where you are in charge. You call the shots!

3.     Do not let things go unresolved for too long. Get working on fixing what is broken and then proceed.

4.     Do not allow anyone to disrespect you. If that happens, that person must go, I don’t care who it is.

5.     Have the mindset that every problem has a solution. The truth is, that in all the years of running my studio, I have seen just about every problem that could come up. And you know what? I can honestly say that there has never been a problem where we couldn’t figure out a solution. Now, every solution wasn’t always what we wanted but it was, in the end best for the business.

Embrace What You Are Doing Well

If we are not careful, problems can take over our focus and then all of a sudden everything becomes cloudy and we can get a bit jaded. Focus on what your studio does well and find ways to celebrate that with your team, students and their families. When we bring attention to what is good, people will be inspired, energized and feel the joy. Now what better environment can you ask for?

Find ways to reward everyone who embodies your vision to your perfect studio environment. It can be something as simple as making a flyer that will showcase a student, family or team member of the month. Post it all over the studio and send out an email to your list.

Your studio is an extension of who you are. If something isn’t right, the reality is you may need to take a look at what you are doing. The key is that many times it may take just a few tweaks here or there to get you back on track. Don’t stress over it, just find a solution. You have it in you to make everything right!


Here’s to your success!

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Steve Sirico

Steve Sirico

Steve is co-founder of Dance Teacher Web the number one online resource for dance teachers and studio owners worldwide.He is Co-Director of the very successful D'Valda and Sirico Dance and Music Center in Fairfield, CT for the past thirty plus years. His students have gone on to very successful careers in dance, music and theater. Originally from Norwalk, Ct, Steve excelled in track and football. He attended the University of Tennessee at Martin on a sports scholarship. Deciding to switch and make his career in the world of dance, he studied initially with Mikki Williams and then in New York with Charles Kelley and Frank Hatchett. He has appeared in a number of theatre productions such as Damn Yankees, Guys and Dolls and Mame in New York and around the country and in industrials and television shows. He was contracted to appear as the lead dancer in the Valerie Peters Special a television show filmed in Tampa, Florida. After meeting Angela DValda during the filming they formed the Adagio act of DValda & Sirico appearing in theatres, clubs and on television shows such as David Letterman, Star Search and the Jerry Lewis Telethon. In 1982 they were contracted to Europe and appeared in a variety of shows in Spain, Portugal, Sweden, Finland, Switzerland and Italy before going to London, England where they appeared as Guest Artists for Wayne Sleep (formerly of the Royal Ballet) in his show Dash at the Dominium Theatre. Author of his Jazz Dance syllabus and co-author of a Partner syllabus both of which are used for teacher training by Dance Educators of America, He has also co-authored two books one for dance teachers and one for studio owners in the "It's Your Turn" Book series. He is available for master classes, private business consulting and teacher training development

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