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Fundraising For Big Profits


Studio Owner Article


How to Increase Revenue and Energize Enrollment

Why not do a fundraiser that puts money in your pocket. Like many, if not all of you, over the years we have given away thousands and thousands of dollars on scholarships. I don't know about you, but that was money, at that time we didn't have, but we still gave it away. Yes we dance teachers have big hearts and can't stand the thought of a student, especially with talent, not being able to take class just because they don't have money, Right! Well now you can have the best of both worlds. That's right, really have money to give scholarship so you get paid too. Many years ago we started to do a fund raising Gala.

This performance features our best dancers, our company and performance group and some guest artist, but it doesn't stop there. We do a silent and live auction. We have perfected it over the years to the tune of $31000.00 raised last year with a profit of about $16000.00 for scholarships. Not bad considering we are not a non for profit organization. Here's how it works.

A) Get your parents to go out and get auction items from local business that they frequent. You will need to do up a form and give them the script how this money will help local student get scholarships to take dance classes

B) Sell tickets to the performance. Push the fact that everyone in your school can help with this wonderful event by purchasing a ticket.

C) Have your company, competition groups, advanced classes perform in it. If you know some professional dancers or musicians who will be reasonable with their fee get them on board.

D) Send out press releases to the local papers, radio station or local cable television station to spread the word.

E) Have the silent auction first in the lobby or in some other area in the theater or school you are having it in. A little wine and cheese will go a long way to boosting your event. It is fun to open the theatre doors and have the live auction on stage.

F) Let the show begin. During intermission let the people have one last chance to bid on the silent auction items.

G) After the show count the cash! WOW was that fun. Now you really do have money for scholarships! The next year those who receive scholarships are expected to do a lot of work at these events. We let them know that if they take a scholarship it is part of it. People appreciate it so much more when they have to do something for it. We work to hard and we shouldn't be expected to give free services to anyone. Could you imagine saying to the guy who cuts the grass if you could have a pass or scholarship for the summer.

When you really do have the money and are allocating it, you feel much more in control and happy to help those who are really in need. There are plenty of books on how to run a fund raiser and we are planning to present an outline of how we run it from start to finish in the coming months. We will have our forms for donations, tickets and scholarship in the download section.


Steve Sirico & Angela D'Valda Sirico

Steve Sirico & Angela D'Valda Sirico

Angela D'Valda Sirico and Steve Sirico are the Co-Founders of Dance Teacher Web. They are the directors and owners the D'Valda and Sirico Dance and Music Centre in Fairfield CT for over 30 years. They also have been teaching, choreographing and producing shows. In 2007 they founded Dance Teacher Web now the #1 online resource for dance teachers and studio owners worldwide. They also produce the live event every summer for Dance Teacher Web. In 1979 they formed the Adagio team of D’Valda & Sirico after performing in shows and on television worldwide as individual dancers. Their performing credits include "Scala" Barcelona, Spain, Casino Estoril, Portugal, Theatre Royal, Oxford, England, Riviera Hotel, Las Vegas, Hotel Tequendama, Bogota, Columbia, Teatro Nacional, Buenos Aires, Argentina, and as Guest Artists for Wayne Sleep's smash hit "Dash", Dominium Theatre, London. They were featured artists in Royal Command performances in Spain and had the privilege of performing for Princess Diana of Wales. D'Valda & Sirico's many television credits include "David Letterman", "Star Search", and "Tarde Para Todos" as well as variety shows in the U.S.A, Spain, Sweden, Switzerland, Finland, Portugal, Italy and Argentina. Their combination of explosive choreography and exciting partner work has been given rave reviews both nationally and internationally. Their choreography for the acclaimed "Brother Can You Spare a Dime" was commissioned by Boston Ballet II and performed by the company. Angela and Steve have owned and directed a very successful dance studio in Fairfield, Connecticut since 1987. Their students have received scholarships and contracts to American Ballet Theater, Boston Ballet, Joffrey Ballet, Nashville Ballet, Ballet Hispanico, Hartford Ballet as well as the National tours of "Fosse", "Fame" and "We Will Rock You" and on Broadway in "Chorus Line". Angela and Steve have been on the faculty of Dance Educators of America’s Teacher Training program. Steve is the author of his Jazz Dance syllabus and together they authored their Partner syllabus both used for Teacher Training worldwide. Angela served as Chairperson for the tri state panel of the Royal Academy of Dancing and they have taught as guest faculty for Mt. Holyoke College, Michigan State University, The University of Arkansas, Yale University and Fairfield University. They teach Master Classes in Ballet, Jazz, Lyrical Jazz and Partner work all over the world including residencies in England, Spain, Costa Rica and Mexico. They have been the top presenting faculty for Dance Teacher Magazine's Summer Teacher’s Conference in NYC.

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