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Show'em That You Care


Studio Owner Article


Improve Staff and Customer Communication

 Using seasonal events to do costumer appreciation is a great way to show your costumers that you value their business. If done correctly you can also use these events to get your name out and bring in new students. Halloween is a great time to produce an event that will appeal to children of ages 2-14. As with any event the planning that goes into it is going to determine how much of a success it will be .If your studio is close to other businesses or in the center of a town a great idea is to have a "Safety Street" where children and their parents can make their way around all the businesses and so can trick or treat in a safe environment and during daylight hours. Talk to your community leaders if there is not a plan in place. Next, make a list of all the different items you are going to need plus make arrangements to close your studio for that day for regular classes as it is very difficult to run classes and have the event at the same time.

Here is a checklist of things to do and things to get.

1) Decide on an area preferably right by your studio where you can have all the festivities going on. If you have a parking lot or some other space it is a good idea to rope it off so that you have a place for everyone to dance. Having it close to your studio makes it easy for everyone to understand where your studio is and that you are responsible for the event.

2) Order candy and or some type of inexpensive Halloween trinket suitable for children. Your location will determine the amount of candy or promotional object that you order however the first time it will be a rough calculation until you see what kind of crowd your event draws. Keep a little extra candy on hand. Ideally you should attach a coupon offering a free class to the recipient when they present the coupon at the studio. This will be an incentive for new clients to come in and try a class at your studio.

3) Have a cd player or ipod with speakers ready. A microphone is also important as you will need it to make announcements from time to time. If you can get hold of a mixing board that can be a big help.

4) Buy a number of prizes from your local dollar store to give out. Make sure you have some suitable items for young children and teens too!

5) Make sure that you have plenty of promotional brochures and schedules to give out to everyone.

6) Enlist the help of your older dancers. Ask them to come in their Halloween costumes.

7) Make sure you have some typical and cool Halloween music.

8) Have some Halloween decorations that can be hung outside.

9) Make up some flyers advertising your Halloween event and post them around town.

On the actual day have everything set up by around 2pm. Have your dancers get there right after school and ask your faculty and staff members to help you hand out one piece of candy to each child. It is a good idea to have all your promotional materials in the same area as this way all the parents will have a chance to look them and you will be able to answer any questions that they may have about your program. Now it is time to put on the music and it's helpful if the older dancers get the younger children out on the "dance floor" so that they will feel special dancing with them Once you see that there are a fair number of people in your area, announce over the microphone that you are having a dance competition, keep it short and sweet and hand out lots of prizes. This is a great way to generate excitement and there are always some hams in the crowd. The competitions you can do each hour and it is helpful to make an announcement so that if people miss one, they might stay for the next. Keep the music playing as loudly as you are permitted to. Altogether there will be a festive atmosphere that will bring people back year after year. Events like this are just one way to maintain a presence in your community and have people think of you not only as a dance teacher but someone who has fun family events where children express themselves in a safe environment. Keep a little extra candy on hand!


Angela D'Valda Sirico

Angela D'Valda Sirico

Originally from England, Angela spent her early years in Hong Kong where she studied with Carol Bateman. She continued her training at Arts Educational Trust in England. After moving to New York City she continued her studies with Martha Graham and Matt Mattox. She appeared with the Matt Mattox Company and toured with the first Disney On Parade working with Disney and N.B.C. Contracted to the Teatro National of Buenos Aires she performed for one year and spent an additional year as a featured soloist at the Teatro Maipo, Argentina. Travelling to Madrid, Spain she worked for Spanish television in a weekly variety show Tarde Para Todos and from there decided to form her own Dance Company. With the Company she choreographed and performed throughout Spain in theatres, and on television. Angela met her husband Steve while working together on a television special The Valerie Peters Show filmed in Tampa, Florida. In 1979 they formed the Adagio act DValda & Sirico appearing in theatres, clubs and on television shows such as David Letterman, Star Search and the Jerry Lewis Telethon. In 1982 they were contracted to Europe and appeared in a variety of shows in Spain, Portugal, Sweden, Finland, Switzerland and Italy before going to London, England where they appeared as Guest Artists for Wayne Sleep (formerly of the Royal Ballet) in his show Dash at the Dominium Theatre. Angela and Steve have owned and directed their dance studio in Fairfield, CT. for the past twenty two years and in 2005 added music and vocal classes to their curriculum. Angela served as chairperson for the tri state panel of the Royal Academy of Dancing and is Co-author of a Partner syllabus currently used for teacher training by Dance Educators of America. She continues to adjudicate and teach for major dance organizations and choreographs for theatre, television and conventions and was commissioned by Boston Ballet 11 to choreograph the highly acclaimed Brother Can You Spare A Dime? DValda & Sirico are currently in production choreographing the opening to the National Speakers Association convention on Broadway at the Marriott Marquis for August of 2008. Angela is co-owner of Dance Teacher Web designed as an online resource for teachers worldwide.

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