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Dance Studio Owner Guide to Using Banners to Promote Your Business


Studio Owner Article


Success with Marketing and Sales

During the past two years we have started a robust campaign of using banners hung outside of our business as a way of promoting new sessions, special holidays, special events and just letting folks know what we offer. What we have found is that it not only promotes our business but it has help create sales! The key is to have them up continuously.

Now some of you may be thinking this is an old school formula and that it’s not effective anymore but I am here to tell you it does work. Old school or not. As business owners we understand that marketing comes in all shapes and sizes and formats. And if something can drive sales to your business you should and must us it! Or at least find a way to test it out. So here are a few things to consider.

Place the banners in a high traffic area. We have used these banners out side hung near the street which happens to be the main road in town. Since we are in a shopping center with other business this center attracts a very robust traffic path. Now you may not be on a main drag but find a spot around your business where there is best visibility and high traffic pattern flow.  It’s possible you may have to find another creative way to get banners out there. You may want to consider testing out placing them in an area close to but not directly in front of your business.

Tips for success with banners.

1.     Think of it as a mini billboard. Less is more with banners. Remember folks are driving by so if they look something has to hit their eye that says something quickly.

2.     Bigger is better. Go as big as you can. Now you will have to find a way to affix it to a very stable structure. The size we have found to be really successful is anywhere from 8’ to 6’ wide by 4’ high.

3.     Colors work! Use colors for background or go white with colored letters. The key here is to make it eye catching.

4.     Pictures speak a thousand words. Use photos to make your sign pop.

5.     Put your phone number and or website URL

6.     Have them made with vinyl which is a stronger product for outdoor use.

7.     Don’t use dates this way they can be used over and over again.

Depending on the size you can get these made up for a reasonable price. For one that was 8’ long by 4’ high the local Kinkos charged us $220.00 I had someone on design them for $10 each. If you are not familiar with Fiverr you can create an account for free and once you are logged in type in the search bar banners and headers.

We also like to put these up on our website. If you use someone from Fiverr just let them know you also want to adjust the size for your website. They can tweak the sizing so you can use it on the web. If you would like to visit our studio website you can go

Below are a few samples of that we have done.

These were all big winners generating lots of activity. Feel free to use the layout, color schemes and wording of any of these for your business.

The first one we used before the Holidays and sold gift certificates. This was a big winner.

The second one we used to start the New Year

The third one we used throughout the summer into the fall. This one alone produced 13 new students to register!

The last two we switched out on the months we didn’t use the other ones. Promoting dance classes one month and music lessons the next

All of these brought in traffic from people who saw the signs.


Steve Sirico

Steve Sirico

Steve is co-founder of Dance Teacher Web the number one online resource for dance teachers and studio owners worldwide.He is Co-Director of the very successful D'Valda and Sirico Dance and Music Center in Fairfield, CT for the past thirty plus years. His students have gone on to very successful careers in dance, music and theater. Originally from Norwalk, Ct, Steve excelled in track and football. He attended the University of Tennessee at Martin on a sports scholarship. Deciding to switch and make his career in the world of dance, he studied initially with Mikki Williams and then in New York with Charles Kelley and Frank Hatchett. He has appeared in a number of theatre productions such as Damn Yankees, Guys and Dolls and Mame in New York and around the country and in industrials and television shows. He was contracted to appear as the lead dancer in the Valerie Peters Special a television show filmed in Tampa, Florida. After meeting Angela DValda during the filming they formed the Adagio act of DValda & Sirico appearing in theatres, clubs and on television shows such as David Letterman, Star Search and the Jerry Lewis Telethon. In 1982 they were contracted to Europe and appeared in a variety of shows in Spain, Portugal, Sweden, Finland, Switzerland and Italy before going to London, England where they appeared as Guest Artists for Wayne Sleep (formerly of the Royal Ballet) in his show Dash at the Dominium Theatre. Author of his Jazz Dance syllabus and co-author of a Partner syllabus both of which are used for teacher training by Dance Educators of America, He has also co-authored two books one for dance teachers and one for studio owners in the "It's Your Turn" Book series. He is available for master classes, private business consulting and teacher training development

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