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Tips to Running A Successful Studio-Part I


Studio Owner Article


How to Increase Revenue and Energize Enrollment

In this special 2 part series we will explore tips to running a successful studio. While you read through the list I encourage you to stop after each point and consider it carefully. Think about your business and how it applies to what you are doing. Think about how you handle each topic and take some notes. The key is to think in ways of how you can do it better than you’re doing now. Even if you are doing what I recommend, try to think in terms of how you might switch up your approach for even greater success. Remember that part of growing your business begins with self-examination. Don’t worry if you find yourself lacking in one area. Just make a plan to get better at it. Once you do, everything else will fall into place. So let’s get started!


       I.            Keep in contact with your current customers.

This means emails, newsletters, surveys, customer events and anything else you can think of. The reality is that everyone is busy and you are low on their radar! If you lose contact, then you risk losing business. Most people stop coming to a business because they think you don’t even know they exist. And don’t worry about being a pest. Just keep giving them useful information and special offers that they will love to receive.


     II.            Keep marketing to your current customers.

Most businesses focus on attracting new clients and marketing to them. But think about this: If you are doing business with a company you like, you are more apt to buy more of the same. A lot more! When you have this kind of devoted clients, you can ask them to give you testimonials so you can then promote what they love about you!


  III.            Create WOW moments for your customers.

Make plans to have special events that are both publicized and unannounced at your school.  Think of ways to surprise your students and their families. Ideas include special student of the month, free giveaways for students who work hard, special projects where everyone wins something and just random acts of kindness will make you the talk of the town.


  IV.            Get your staff and faculty to buy into your philosophy…or sever the relationship.

Donald Trump likes to say 'hire slowly but fire quickly.' Most people do the opposite. They hire on a gut reaction and then try to hold on when things go south. If you are having an issue with any faculty member or staff member it is best to try to resolve the issue immediately! If no solution is at hand then use that apprentice line—'You’re fired!'


    V.            Build your preschool program.

If you build it they will come! Make a special brochure or schedule exclusively for them. The more time offered the bigger your program will get. Try doing a special show that is short and informal with just these younger students—both enjoyable and easy on the families and their time.


  VI.            Build programs for each niche.

Beyond preschool, offer programs for all ages and special areas that include athletes, kids who are singers and actors, recreational, competition teams, dance teams and even adults. Now the key is to find ways to market to each group exclusively.  'Find a need, fill a need'—if you do, you will always have plenty of business.


VII.            Don’t let the parents run the ship.

Parents will love to give you their two cents about all kinds of things: Who should be teaching, what they should be teaching, during which hours they should be teaching. And it doesn’t stop there: Who you should hire, fire and where to move your business to. Listen to your customers, but do not waiver from your company vision. If someone is just a problem, then it may be time to fire your customer! Your parents will take over if you let them and then you will have a hard time regaining control. It’s your business, you are in charge. Make sure they know that and they won’t over step the boundary!


Next month we will offer more tips for you to consider. Remember to look over these tips and see how you stack up. Now find ways to do what you do better. We do this every year and find more ways to differentiate ourselves from everyone else, building both a stronger business and business reputation.


Steve Sirico

Steve Sirico

Originally from Norwalk, Ct, Steve excelled in track and football. He attended the University of Tennessee at Martin on a sports scholarship. Deciding to switch and make his career in the world of dance, he studied initially with Mikki Williams and then in New York with Charles Kelley and Frank Hatchett. He has appeared in a number of theatre productions such as Damn Yankees, Guys and Dolls and Mame in New York and around the country and in industrials and television shows. He was contracted to appear as the lead dancer in the Valerie Peters Special a television show filmed in Tampa, Florida. After meeting Angela DValda during the filming they formed the Adagio act of DValda & Sirico appearing in theatres, clubs and on television shows such as David Letterman, Star Search and the Jerry Lewis Telethon. In 1982 they were contracted to Europe and appeared in a variety of shows in Spain, Portugal, Sweden, Finland, Switzerland and Italy before going to London, England where they appeared as Guest Artists for Wayne Sleep (formerly of the Royal Ballet) in his show Dash at the Dominium Theatre. Steve is Co-Director of the very successful D'Valda and Sirico Dance and Music Center in Fairfield, CT for the past thirty years. His students have gone on to very successful careers in dance, music and theater. Author of his Jazz Dance syllabus and co-author of a Partner syllabus both of which are used for teacher training by Dance Educators of America, He has also co-authored two books one for dance teachers and one for studio owners in the "It's Your Turn" Book series. Steve is co-founder of Dance Teacher Web the number one online resource for dance teachers and studio owners worldwide. He is available for master classes, private business consulting and teacher training development

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