Your browser is out-of-date!

Update your browser to view this website correctly.


Quick Money Making Ideas for Your Dance Studio


Studio Owner Article


How to Increase Revenue and Energize Enrollment

 Cash flow is the life blood of any business and will be one of the important keys to the success of your studio. Without it you will have lots of sleepless nights and unwanted stress. Over the years we have tried some different events and promotions to give us a quick cash injection. The key here is to try to sell mostly to your existing customers. This way you already know that they have an interest in what you are selling and you won't waste any time, energy and money trying to sell to someone who may or may not be interested in doing business with you.

When you need people to respond quickly you are going to need to offer some kind of incentive to act now. Be careful not to give away too much or you will be kicking yourself later on. If you have all of your clients e-mail addresses, you can do these promotions for next to nothing and if you do not have their email addresses we have found that the best way to get them is to have them enter that information on their registration form.

1) Buy three private lessons get one free.This is really effective around the holidays because you can promote it as a gift packaged special. You can also offer this near your year end show to help students get caught up on choreography or help with certain technical points they need to work on. It is preferable that you teach the private lessons yourself so that it is not necessary to pay another teacher. Make the offer time sensitive. Give them one week or select a special day and your phone should be ringing. You could also put a limit on the offer by only making it available to the first ten people who call so that you create a sense of urgency.

2) Dance card special. If you have adult classes or offer some kind of dance card to take classes you can do a " buy 10 get 2 Free day ". If you don't have adult classes you may want to try a new program and kick it off with this promotion.

3) Special workshop Offer a special workshop given by you. This class needs to be different than anything else you offer in your studios regular curriculum. If you can sing you could do a song and dance workshop. How about a special class on working with different props? You could do a sports agility clinic. The sky's the limit here. Work with a special gift you have and go for it.

4) Referral week...Here is a great incentive to have your clients refer new people to you. You send your clients a coupons with their name on it with a cash value printed on it, $50.00 as an example, the amount is really up to you. They give it to a friend and tell them that if they bring it to the studio and register that same week they can get the discount that is printed on the coupon. Why would your clients go through the trouble of doing this? Because you are going to give them the same discount. For everyone they get to register they will get the same credit to their account. If they get four people to sign up they will get the discount times four. This may seem like a lot but it is low cost advertising and you know that you do not pay anything unless you get new students.

We have found that these type of promotions work really well because everyone benefits. We suggest that you give this promotion a limited time offer of perhaps two weeks. When thinking of ways to get a quick infusion of cash try to make it very time sensitive and be careful not to give the store away. Retail stores have sales when they want to improve their cash flow. Why not use the same kind of tactics for dance classes? We like to try to make it some special event so we don't have to discount our full season prices. The referral program is the only one we do this with, because we know we are getting new students in return who will hopefully stay for years to come, so it is well worth it.


Steve Sirico & Angela D'Valda Sirico

Steve Sirico & Angela D'Valda Sirico

Angela D'Valda Sirico and Steve Sirico are the Co-Founders of Dance Teacher Web. They are the directors and owners the D'Valda and Sirico Dance and Music Centre in Fairfield CT for over 30 years. They also have been teaching, choreographing and producing shows. In 2007 they founded Dance Teacher Web now the #1 online resource for dance teachers and studio owners worldwide. They also produce the live event every summer for Dance Teacher Web. In 1979 they formed the Adagio team of D’Valda & Sirico after performing in shows and on television worldwide as individual dancers. Their performing credits include "Scala" Barcelona, Spain, Casino Estoril, Portugal, Theatre Royal, Oxford, England, Riviera Hotel, Las Vegas, Hotel Tequendama, Bogota, Columbia, Teatro Nacional, Buenos Aires, Argentina, and as Guest Artists for Wayne Sleep's smash hit "Dash", Dominium Theatre, London. They were featured artists in Royal Command performances in Spain and had the privilege of performing for Princess Diana of Wales. D'Valda & Sirico's many television credits include "David Letterman", "Star Search", and "Tarde Para Todos" as well as variety shows in the U.S.A, Spain, Sweden, Switzerland, Finland, Portugal, Italy and Argentina. Their combination of explosive choreography and exciting partner work has been given rave reviews both nationally and internationally. Their choreography for the acclaimed "Brother Can You Spare a Dime" was commissioned by Boston Ballet II and performed by the company. Angela and Steve have owned and directed a very successful dance studio in Fairfield, Connecticut since 1987. Their students have received scholarships and contracts to American Ballet Theater, Boston Ballet, Joffrey Ballet, Nashville Ballet, Ballet Hispanico, Hartford Ballet as well as the National tours of "Fosse", "Fame" and "We Will Rock You" and on Broadway in "Chorus Line". Angela and Steve have been on the faculty of Dance Educators of America’s Teacher Training program. Steve is the author of his Jazz Dance syllabus and together they authored their Partner syllabus both used for Teacher Training worldwide. Angela served as Chairperson for the tri state panel of the Royal Academy of Dancing and they have taught as guest faculty for Mt. Holyoke College, Michigan State University, The University of Arkansas, Yale University and Fairfield University. They teach Master Classes in Ballet, Jazz, Lyrical Jazz and Partner work all over the world including residencies in England, Spain, Costa Rica and Mexico. They have been the top presenting faculty for Dance Teacher Magazine's Summer Teacher’s Conference in NYC.

1580 Post Road Fairfield, CT © Copyright 2022 by