The New Years celebrations are over and, hard as it may be for you to believe, now is the time to start marketing on your summer programs. Parents like to get their children signed up as early as possible so …
I remember when Angela and I first started our studio twenty two years ago. We knew a lot about teaching, something about business and very little on how to promote ourselves. We even knew of dance teachers who thought that …
We have all heard stories about marketing. The most common one that I hear is when a studio owner uses a newspaper ad, post card, self mailer or any other marketing tool one time and is not happy with the …
As we start a new season you will be looking at where you are in terms of student count. Each year we evaluate where we are this year compared to last year. If everyone has not yet signed back up …
This is the time of year that we, as studio business owners, spend most of our marketing budget. I am sure that most of you do newspaper ads, postcards, flyers and door hangers just to name a few. In previous …
All businesses are subject to competition. How you feel and react to your competition is really the key. Competitors want to get business just as much as you do. They will fight, tell stories about you, they will undercut you, …
One of the most powerful forms of advertising is the use of a testimonial. Most people are much more impressed and find it more credible when one of your clients says something good about you than when you say how …
Practice a few of these must-know marketing tips every day and build up your guerilla-marketing muscles. Part of the guerrilla marketing mindset suggests that you should be thinking about marketing all the time. Not just quarterly, not just monthly, not …
About two years ago we introduced a DVD brochure at our studio and have been receiving great reviews from prospective clients. In our recent teleseminar for studio owners we gave a brief description of what we did and how it …
Marketing can get expensive in a hurry! Through the years we have looked for ways to market our studio on a budget. Most small businesses have a limited budget to work with and we are always on the look out …
Ad writing is always a challenge. Finding the right words that will attract the right customers is what we all strive for. We don't need to appeal to everyone, just the ones that will be good for our business and …
We have noticed an interesting trend over the past couple of years. More people are using online services to find local businesses. This has impacted our advertising budget and where we need to spend the more. If you do not …
We all know we have to do it, we all know that we should do it but who has the time to do it! If you feel like this sometimes, join the club. If you want to take your business …
