No matter where my son, Julian, has danced, most often he has been one of just a handful of boys—if that. Dance studios seem to have a difficult time attracting…and keeping…young male dancers.
This question has been asked of me many times. I have always believed in the shot gun approach. The more you do the better the results. Some may find that one thing works better than others and yet another business …
Have you ever written a sales letter? If not, you may want to consider writing one. Send your letter to a customer that has not returned, to prospective customers who have called for information or to a list of your …
If you want your ads to pull more, look at your headline. It may be that you are not getting your reader to be interested in your ad simply because your headline is not pulling them in to read more. …
If you are not using email marketing for your clients and prospective clients you are missing out on a great opportunity to not only build better lines of communication with your customers, but also to continue to sell to them. …
Don’t Stand In The Way Of Your Own Best Efforts
YOU are the most successful ingredient in your marketing campaign. If you don't believe in your product or service, it will fail. No matter how small any event or accomplishment your school achieves, get the word out about it. Here’s …
Gathering and utilizing authentic customer testimonials is a great way to a) get closer to your customers and b) offer proof that your dance school delivers results. People can be very motivated by the comments of their peers.
For most dance schools the first contact with your customers is via the phone. Make the most of it or pay the consequences. The key is to train all of your staff to answer the phone with a technique that …
Direct mail is perhaps one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. The amount of mail in your mailbox every day attests …
Below you'll find six ideas to drive qualified leads to your website over the next half a year. I will be doing another article later in 2010 on the remainder of the year. The key is to have a plan …
I have received several e-mails from members about different ads they ran and how successful they were. What struck me the most is that many people confuse marketing with advertising and vice versa. While both components are important, they are …
As I have preached many times, one of these most important parts of your business will be how well your marketing works. It will determine how well your business is perceived by the public and whether you will get the …
When trying to attract new customers, the key is to find a way to make your studio stand out from the rest. The best way to do this is to create an introductory offer that no one else is making. …
