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3 Step Action Plan

This 3-step action plan was part of the seminar “How to Manage Your Customers Moving Forward”

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Understand What Customers Value

Here's something you need to know…


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4 Ways to Get Stuff Done

A lot of business owners get bogged down in running a business and are too tired to get things done in a timely manner. In some ways you may feel stuck and for this simple reason you don’t know where to start. However, once you do get started, you’ll see that motivation and inspiration begin to build and things get more comfortable.

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I Can, I Will... End Of Story!

REVISED 4/6/2020…

Now more than ever we as business owners need to have an “I can” and “I will” mindset. Sometimes we my even have to fake it a bit but as the saying goes “Fake it until you make it!” This is a challenging time for all business owners but you can and you will make it through. Just remember you are the captain and leader of the ship. How you steer and the signals you send out will be a STRONG message to your tribe. So take a moment to read this article to help you navigate through the COVID-19 pandemic. Here’s to your continued success!

“There are three types of people in this world. Those who make things happen, those who watch things happen and those who wonder, what just happened!”

Mary Kay Ash

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Leverage Your PR Without Breaking Your Budget

Knowing what public relations is will make a BIG difference to your bottom line. It is the relationship your school has with the outside world. That includes everyone-friends, relatives, customers, future prospects, competitors and employees (if you have them). While the relationship you create with the public can have a profound effect on your business, all these people will not immediately make a purchasing decision or change their minds by seeing something only once. It takes a consistent and recurring message.

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In One Year From Now...


With dance studios from all over the world closing down due to the spread of the COVID-19 pandemic this is a troubling and uncertain time for business owners and dance teachers everywhere. But we will make it through this somehow, we always do! And by this time next year we will look back and say “Wow, that was scary but somehow we made it through!”

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Sometimes You Don’t Have All of the Answers and That’s Ok!

Time, time, time is on my side. Yes it is!

Rolling Stones

There are times when we can learn a lot from the lyrics of a song. Time is on your side when you are faced with a situation that is pressing for a quick answer but the problem is you need time to come up with the best solution. Here’s the key. You don’t need or have to have all of the answers all of the time.

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The Top Seven Marketing Ideas for Your Dance Studio!!

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Here's How to Increase Studio Enrollment Part II: Focusing on Referrals!

In Part II we are focusing on referrals also known as word of mouth. Do you have a plan in place to actively solicit referrals? If not, you are losing out on this incredible money making tool for your business!

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Building Word Of Mouth

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Fighting Business Burnout

You’ve probably heard a great deal about the rewards of running your own dance school.  But I’m sure you’re also aware of the trade-offs and sacrifices that come with being in charge.  Over time, those long hours, missed weekends and pressure and irritation from parents and students may take their toll on your physical and emotional health, affecting relations with your employees, family and friends in the process. For those of you in business long enough, you probably know what I am writing about.

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Best Way to Sell at Your Front Desk

Your front desk needs to serve a variety of purposes. As a result it is important to train anyone who is working at your front desk to be a reflection of you and your philosophies.

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Your Marketing Plan For 2020 and Beyond!

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Dealing With Teacher-Student Socializing Outside The Studio

You work hard to take time to interview teachers and carefully select those who will make a beneficial addition to your team. The right-blend of faculty makes for well-rounded training for your students; creating an experience and exposing them to different vantage points and personalities. Seeking a balanced personality of nurturing and warm yet challenging and authoritative is a difficult feat. Consequently, often times you may find yourself dealing with one extreme or the other. As studio directors you want your teachers to invest and love the kids as much as you do, but what happens when that relationship starts to develop outside the studio as well?

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7 Tips On How To Make A Positive Impression With Your Customers

With the new season of dance upon us this is the time of year to meet new customers and reconnect wit your current ones. When you have a chance to meet your customers face to face this is a great time to build your relationship with them. Are you however connecting in the right way? Studies have shown that little signs and body language can be sending the wrong signals. Here is a list of things to be aware of when you meet current or new customers. But don't stop there! You can also check yourself with your staff, faculty, business partners and landlords.

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