Your Marketing Plan For 2020 and Beyond!

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What Customers REALLY Value

Here's something you need to know…


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Studio Re-Opening Series, Part I: Answering the Phone

This is Part I in the new weekly series of studio re-opening articles, tools and tips.

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Best Way to Sell at Your Front Desk

Your front desk needs to serve a variety of purposes. As a result it is important to train anyone who is working at your front desk to be a reflection of you and your philosophies.

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The Top Seven Marketing Ideas for Your Dance Studio!!

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Here's How to Increase Studio Enrollment Part II: Focusing on Referrals!

In Part II we are focusing on referrals also known as word of mouth. Do you have a plan in place to actively solicit referrals? If not, you are losing out on this incredible money making tool for your business!

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I Can, I Will... End Of Story!

REVISED 7/13/2020…

Now more than ever we as business owners need to have an “I can” and “I will” mindset. Sometimes we may even have to fake it a bit but as the saying goes “Fake it until you make it!” This is a challenging time for all business owners but you can and you will make it through. Just remember you are the captain and leader of the ship. How you steer and the signals you send out will be a STRONG message to your tribe. So take a moment to read this article to help you navigate through the COVID-19 pandemic. Here’s to your continued success!

“There are three types of people in this world. Those who make things happen, those who watch things happen and those who wonder, what just happened!”

Mary Kay Ash

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The Six Million Dollar Question

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How You Follow Up Will Make A BIG Difference To Your Bottom Line!

What happens after you receive a phone call from a prospective customer requesting information about your school? Do you send out a brochure and schedule? Then, what do you do next? I have found that most small businesses especially dance schools do nothing after that. There is no continuing dialogue. Think about how much money you spend just to get someone to call your business through your different marketing plans. If the only thing you do is send them information that one time without any follow up, then you will probably lose money in the long run.

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Sometimes You Don’t Have All of the Answers and That’s Ok!

Time, time, time is on my side. Yes it is!

Rolling Stones

There are times when we can learn a lot from the lyrics of a song. Time is on your side when you are faced with a situation that is pressing for a quick answer but the problem is you need time to come up with the best solution. Here’s the key. You don’t need or have to have all of the answers all of the time.

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7 Tips On How To Make A Positive Impression With Your Customers

With the new season of dance upon us this is the time of year to meet new customers and reconnect wit your current ones. When you have a chance to meet your customers face to face this is a great time to build your relationship with them. Are you however connecting in the right way? Studies have shown that little signs and body language can be sending the wrong signals. Here is a list of things to be aware of when you meet current or new customers. But don't stop there! You can also check yourself with your staff, faculty, business partners and landlords.

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How to Handle an Angry Customer

When a customer has a complaint, you have an opportunity to strengthen your relationship! None of us want a problem with one of our customers but as this season gets underway there is a very real possibility that sooner or later a customer will call you up with a complaint. It may be a perceived or real wrong doing, some people may be nice, and some may be downright enraged! Dealing with an angry customer is an extremely difficult and stressful situation. A natural response is to get angry, defensive and want to strike back.

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3 Step Action Plan

This 3-step action plan was part of the seminar “How to Manage Your Customers Moving Forward”

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4 Ways to Get Stuff Done

A lot of business owners get bogged down in running a business and are too tired to get things done in a timely manner. In some ways you may feel stuck and for this simple reason you don’t know where to start. However, once you do get started, you’ll see that motivation and inspiration begin to build and things get more comfortable.

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Leverage Your PR Without Breaking Your Budget

Knowing what public relations is will make a BIG difference to your bottom line. It is the relationship your school has with the outside world. That includes everyone-friends, relatives, customers, future prospects, competitors and employees (if you have them). While the relationship you create with the public can have a profound effect on your business, all these people will not immediately make a purchasing decision or change their minds by seeing something only once. It takes a consistent and recurring message.

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