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Tips to Increase Enrollment Part II Focusing on Referrals!

In Part II we are focusing on referrals also known as word of mouth. Do you have a plan in place to actively solicit referrals? If not, you are losing out on this incredible money making tool for your business.

 

 

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The Top Seven Marketing Ideas for You Dance School!

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Seven Tips To Make A Positive Impression On Your Customers

When you have a chance to meet your customers face to face this is a great time to build your relationship with them. Are you however connecting in the right way? Studies have shown that little signs and body language can be sending the wrong signals. Here is a list of things to be aware of when you meet current or new customers. But don't stop there! You can also check yourself with your staff, faculty, business partners and landlords.

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Leverage Your PR Without Breaking Your Budget

Knowing what public relations is will make a BIG difference to your bottom line. It is the relationship your school has with the outside world. That includes everyone-friends, relatives, customers, future prospects, competitors and employees (if you have them). While the relationship you create with the public can have a profound effect on your business, all these people will not immediately make a purchasing decision or change their minds by seeing something only once. It takes a consistent and recurring message.

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How to Handle an Angry Customer

When a customer has a complaint, you have an opportunity to strengthen your relationship! None of us want a problem with one of our customers but as this season gets underway there is a very real possibility that sooner or later a customer will call you up with a complaint. It may be a perceived or real wrong doing, some people may be nice, and some may be downright enraged! Dealing with an angry customer is an extremely difficult and stressful situation. A natural response is to get angry, defensive and want to strike back.

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Re-Training Your Staff

For many of us our season has just finished. We have had the excitement of the recitals and all end of year performances and although some studios continue running over the summer offering programs for their dancers, it is usually a quieter time as families take their vacations and children go to sleep away camps. Summer is a wonderful time to re-train your staff or to bring new staff members in to train from scratch.

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Your Action Plan For Results!

 There you have it. There is no time like the present. Make today YOUR day! I love this quote by George Bernard Shaw. I try to live by it each day and I recommend you do the same.

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Marketing & Sales-Part I

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Dressing the Part: Simple Recital Reminders for Polished & Professional Appearance

As we are head into recital season with just a few more weeks to go, there are a number of things we need to get to on our check list. One extremely important item that can transcend your year-end shows from “nice, little dances” to “professional caliber performances” is how you send your dancers onstage. With a million things to tend to, it’s easy sometimes to let things slip by with whether it be with your younger dancers and baby classes or maybe even with the recreational students. Applying expectations to every group, however, will definitely produce a recital where everyone presents themselves as unified, neat and streamlined. Consequently, those lasting impressions will be a direct correlation to your studio name and how the community perceives the professionalism of your business!.....

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Customers Talk!

All businesses love referrals. This form of advertising seems to be especially powerful for dance schools. I believe that our type of business breeds more word of mouth advertising than others. Moms talk to their friends, families, associates and neighbors. That’s great news for all of us. Of course, we cant always be sure that they are giving us a good report but hopefully more often than not they are talking about out business in a positive way. Studies of advertising through consumer referrals have shown that how your customers talk about you and your business will depend on the quality of the customers experience with your business. John Jantsch the author of the book 'The Referral Engine' says that your employees probably treat your customers the same way you treat them!' Want more referrals? Treat your staff right and they will be your studio ambassadors’.

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The Art of Successful Motivating

How we motivate our faculty and students has a direct correlation with positive energy, high spirit and a genuine belief that we can accomplish the goals we set forth for our studios and students. If we ourselves are inspired and self-motivated, we can then parlay that into something magical. This is when the entire studio family is on the same page, with the same vision; ready to succeed beyond the imaginable.

As a new season is upon us, Studio Owners, you must have been thinking over the last few weeks how to best be that motivator, that “fire-starter” for your students, faculty and studio families. This is the time when we have a million ideas running through our minds, energy charged and refreshed and ready to hit the ground running for a fabulous new season! As the owner, you are the ring-leader, the master of ceremonies, the chief, the director, the head coach…. and your team is going to look to you for the cue on where this year will take you all.

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Discovering What Your Customers Really Think About You

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3 Easy Keys To Your Marketing Plan

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Get your customers on an automatic payment plan!

 One of the best things you can do for your business, cash flow and yourself is to get your customers on some form of automatic payment plan. Some people are afraid to implement this type of system because they believe that their clients will not go for it. I can tell you from over 31 years of experience that it is one of the best things that we did to help our cash flow and it also helped us keep our peace of mind. We implemented it 15 years ago and have eliminated the problems that we had with our clients regarding billing and payments.

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Multiple Competition Solos: How Much is Too Much?

As a long time competition adjudicator and teacher who has set endless solos for dancers, the debate over competing multiple solos often comes up every year. With students and parents alike, sometimes the notion is to showcase their talents in every genre and take center stage as much as possible. While it's commendable for a dancer to possess the confidence and commitment to take on all that choreography, it can become overkill and work against the dancer competing...........

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