Every Problem Has a Solution: Adventures in Creative Thinking
In business, you will be from time to time faced with tough decisions, problems and issues. It may be about an employee, student or parent. Maybe it is a money issue or dealing with your landlord. How many times have you caught yourself thinking that there couldn’t possibly be a solution to a problem – and that a particular problem just leads to a dead end? How many times have you felt stumped knowing that the problem before you is one you cannot solve or that you have little or no options to do so? The pressure of having to solve such a problem may be overwhelming. The worst thing to do is to avoid it. However, once you start to address issues and find solutions you are on your way to becoming a problem solver! Problem solving can be very empowering to the business owner. Every solution will bring you to a higher level of knowing you can resolve issues.Read More
Who's the Boss? 10 ways to start taking control
(Time management, goal setting and record tracking)Read More
Connecting With Local Business To Build Your Business
I have written about this subject in the past but it is a topic I feel very strongly about. If you are looking to increase business, brand and customer awareness then building connections with other businesses in your area is the quickest way to do so. I know that most dance school owners are extremely busy. Having to deal with choreography, class content, student, parent, teacher issues, marketing, ordering costumes, paying the bills and oh yeah, your personal life! It is a wonder how most of us have an opportunity to exhale! But if you don’t make a point of getting outside of your four walls it may be that you are the best kept secret in town. Here is how you can build your customer base and get to know the best places to market your business. By connecting with your local business community and building great and lasting friendships along the way.Read More
Expert Tips: Emerging Trends in Online Marketing
Here’s how small business owners can take advantage of the ever-expanding range of online tools to advance their marketing goals.Read More
The Eight Best Ways to Improve Customer Service
They are your life and blood. Without them you can all but throw the towel in because there's no hope of ever having a successful business. Customers are the life blood for any studio. You can spend years and a whole lot of money getting them, but retaining customers should always be at the very top of your list. Ask yourself what will keep a customer loyal to you? What are you and your staff doing to keep your customers happy, satisfied enough to where they won't one day decide to leave you and take their business to the studio down the street?Read More
Gearing Up For Your Season Wrap Up!
For most studios in the United States your season comes to an end in May or June. This is a good time of year to look ahead and organize your schedule up to the end of the current season. For those of you in other countries whose season is just beginning, you can start to map out your year and build in the ideas I will present in this article. From how you will prepare for your recital, distribute costumes, get your clients to register for next year to which of your teachers and staff you want to either retain or let go.Read More
Ways To Help Your Dancers At Performance Time
Spring recitals are coming up, so how can we help our very young dancers to be able to enjoy performances rather than dread them? Some children are born performers and it doesn’t faze them at all to get out on a big stage in front of hundreds of people but there are also a lot of students who struggle with that aspect of dancing. There are ways to make these performances a pleasure for all and if we, as studio owners, are able to give our students tools to help them overcome their fears and insecurities it will be something these young dancers will carry with them always no matter what path they take in life.Read More
The Benefits Of Listing Your Kids Activity Center In An Online Directory
It is no surprise to learn that, if you are running one or more of the many kids’ activity centers in the United States, there is a massive amount of competition on the Internet. In fact, as of November 1, 2010 a search on Google for the term ‘kids activity centers’ generated about 347,000 results. This poses the question of how you are going to gain business over the other thousands of direct competitors. The answer is quite simple: list your kids’ activity centers in an online directory.Read More
No matter where my son, Julian, has danced, most often he has been one of just a handful of boys—if that. Dance studios seem to have a difficult time attracting…and keeping…young male dancers.Read More
What Is Value?
What is value? Stop and think about that for a few minutes. What does it mean to you? Turns out that one question... "What is value?"... Can take you down some very interesting paths. In the dance studio business, most people think it begins and ends with teaching lessons where students learn and have fun. That is a big part of it but, what does your customer perceive that value to be? How can you increase the value of what you do so that your customer wouldn’t even consider going elsewhere?Read More
What Type of Business Should I Be?
Many new business owners, those thinking of starting a new business as well as those who already have an existing business always ask what type of business entity is best for them. There is no clear cut answer, but the business entity you select should be based upon three criteria; liability, taxation and recordkeeping.Read More
Present your Studio in the Best Tax Light
Tax season is upon us! So what do you need to do to make sure you have all the right records in your file cabinet? Your goal is to be as accurate as possible and keep the necessary documents to substantiate what you claim on your return. Then should your return ever come up for an audit, you will be assured everything is good to go.Read More
Ongoing Staff And Faculty Training
Happy New Year! The holidays are over, the festivities at least for the time being are also in the past and it is time to look forward to all that the New Year has to offer. We all typically make a bunch of New Year’s resolutions, some we keep and others we discard almost immediately for one reason or another. That is probably not likely to change, but one way that we can change is to make sure that our businesses run more efficiently not only to help us bring in more income but also to help us feel better about our day to day existence.Read More
Where Are The Best Places To Advertise?
This question has been asked of me many times. I have always believed in the shot gun approach. The more you do the better the results. Some may find that one thing works better than others and yet another business owner may find something else works. Below is a list of media outlets and forums that we have used. Not all have been big winners but I would not stop you from trying them out to see if they work for you.Read More