How to Become an Ideal Leader

When you are at work, do you get frustrated because things don't seem to be happening the way they’re supposed to be? You see people milling around, but nothing gets accomplished. And in the daily hustle and bustle, you feel that your goals remain just that – goals, not accomplishments.

Read More

Business Building Part IV

The ultimate plan for customer retention

Read More

Assessing Your Students Progress

Communicating a student’s progress to their parents is a key factor in retaining students and an excellent way to keep class levels where you want them to be. It also helps your front desk staff to know at a glance what the correct placement is for each student and gives them a feeling of confidence when talking with the parents when they are registering their child, even if they know nothing about dance.

Read More

How to Make Communication FUN!

The following is an expert from Robert’s latest book 'How to Make Communication FUN!'  Robert will be presenting his sought after seminars 'How to Make Communication FUN!', 'How to Make Customer Service FUN!' and 'How to Make Leadership FUN!' at the next Dance Teacher Web Conference and Expo.

Read More

True Success Starts With Your Vision

Your vision is a powerful force. Think big and watch your business grow.

Read More

Creating Your Dance School Newsletter

I know that the last thing you need is more work, but creating a newsletter for your business is a great way to stay connected to your customers. Each year dance schools are faced with the challenge of customer retention. One issue is that they lose contact with their customer base. Sending out a regular newsletter is a great way to stay connected with your customers.

Read More

True Customer Service

Sharon, a dance studio owner, asked me to consult with her not too long ago. As I walked in, there she was, waiting for me. I barely had time to take my coat off before she started.

Read More

Hip Hop And Its Benefits

Many studio owners have found that by including hip hop classes on their schedules they are attracting more recreational students to come through their doors. Hip hop is a form of dance that gives the impression that anyone can do it and, as a result, breaks down certain negative preconceived notions that some people have about dance. It gives ordinary kids the idea that they can be an MTV star if they can do some of the moves. It also attracts guys because it is 'acceptable' to be known as a hip hop dancer, it’s cool and current and, unlike the average person’s perception of ballet, it is macho!

Read More

Business Building, Part III

Finding and nurturing the right team to help you grow your business.

Read More

Ramping Up Testimonials

Gathering and utilizing authentic customer testimonials is a great way to a) get closer to your customers and b) offer proof that your dance school delivers results. People can be very motivated by the comments of their peers.

Read More

The Power Of Goals

Goals are a powerful way to fulfill the desire that made you go start your business in the first place. Without setting goals for ourselves we are like a river meandering along going somewhere without any time constraint and arriving at some point to some destination! Dance studio owners are usually artistic people and artistic people are usually dreamers. The key is to set goals that will make our dreams a reality. It is important to not only set our goals for our studio at the beginning of the year but also to revisit them during the year so that we are constantly staying focused on those dreams.

Read More

A 4- Part Survival Kit For Stuido Owners

Every day is a challenge for studio owners no matter how big or small your studio is. I think I can safely say that each day presents a new set of problems and issues that need to be resolved. Of course, each day can also present successes, big or small. It is definitely a rollercoaster ride and to maintain your balance and sanity it is helpful to have ways to attack—or accept—whatever comes your way. Our suggestion for a 'survival kit' is simply a way of enabling you to be ready to tackle problems without letting them get you down and to accept the successes without becoming too euphoric.

Read More

9 Ways To Build Excellent Telephone Technique

For most dance schools the first contact with your customers is via the phone. Make the most of it or pay the consequences. The key is to train all of your staff to answer the phone with a technique that will be uniform, pleasant and professional.

Read More

Business Building Part II

The Marketing Plan That Works
Read More

Business Building Part I

New Year, New Goals, New Plan!

Read More

Back