Make The Moves To Minimize Your Taxes
We are in the holiday season and that means we are only a month away from the end of our official tax year. Now is the time to create a strategic plan so you can make any necessary changes before the year ends. By preparing your records now, you will be able to affectively minimize your taxes, not to mention gain insight into your dance studio business.Read More
Dancers Community Service
As we shift into the holiday season, things can get extremely hectic. Many studios and dancers are involved in Nutcracker or other holiday performances. It is easy to get caught up in the hustle and bustle of it all; but it is also a good time to take a moment and reflect on the year drawing to an end. I encourage my students to do the same. Not only does it make them realize how far they have progressed but also helps them to be grateful for any and all accomplishments. I suggest to my dancers that they make two lists, one that shows all the good things that have happened during the year and then one that shows what they would like to accomplish in the New Year. Writing things down always seems to be a good idea. It seems to solidify to a person where they are in their life. I do not confine these lists just to dance but to each person’s personal life too. These lists are as confidential as each individual wants them to be, if they want to share their thoughts they are welcome to do so but there is no requirement for anyone. I also do not limit these lists to my students, I make them too! I have found that it really helps me. From time to time when we are feeling pressured and overwhelmed by all that is going on around us, it is sometimes helpful to look at these lists and feel good about your passage in life.Read More
How You Follow Up Will Make A BIG Difference To Your Bottom Line!
What happens after you receive a phone call from a prospective customer requesting information about your school? Do you send out a brochure and schedule? Then, what do you do next? I have found that most small businesses especially dance schools do nothing after that. There is no continuing dialogue. Think about how much money you spend just to get someone to call your business through your different marketing plans. If the only thing you do is send them information that one time without any follow up, then you will probably lose money in the long run.Read More
To Create A Great Headline, Give Reasons!
If you want your ads to pull more, look at your headline. It may be that you are not getting your reader to be interested in your ad simply because your headline is not pulling them in to read more. One easy way to create a compelling headline is to give reasons. Reasons involve readers with your ad. To learn more, they have to read the rest of your copy. The trick to making this work is in targeting your prospects. If you are an accountant, give reasons that tie in to your service. If you're a baker, give reasons why your food is better. For Dance school owners give reasons why they should do business with you!Read More
10 Laws for Writing Letters that Get Results
Have you ever written a sales letter? If not, you may want to consider writing one. Send your letter to a customer that has not returned, to prospective customers who have called for information or to a list of your target audience. Check out ways to write a killer sales letter – the ten essential tips.Read More
Optimum Usage Of Your Studio Space
In this economy, we need to find additional ways to utilize our studio space and at the same time market our business to as many people in our community as possible. How many times have you heard new customers say 'I didn’t realize that this studio was here!' and thought to yourself, how could this be possible?Read More
Getting A Head Start-Planning Your Summer Programs
That cold chill is suddenly in the air, Thanksgiving is around the corner and then we are full swing into the holidays. Summer seems awfully far away and yet now is the time to prepare your summer programs and more importantly, to get the word out about them before anyone else does.Read More
Tips To Running A Successful Studio, Part II
Here are my next 7 tips for running a successful studio. As with last month’s suggestions, I encourage you to stop after each point and consider it carefully. Think about your business and how it applies to what you are doing. Think about how you handle each topic and take some notes. The key is to consider how you can do each task better than you’re doing it now. Even if you are doing what I recommend, try to think in terms of how you might switch up your approach for even greater success. Remember that part of growing your business begins with self-examination. We do it every year and learn a lot about what we do and how we can do it better. Don’t worry if you find yourself lacking in one area. Just make a plan to get better at it. Once you do, everything else will fall into place. So let’s get started!Read More
The Ten Most Important Tips For Successful Email Marketing
If you are not using email marketing for your clients and prospective clients you are missing out on a great opportunity to not only build better lines of communication with your customers, but also to continue to sell to them. When a prospective client calls your school, getting their email address is one of the things that your front desk staff needs to do. Let prospective clients know that you will be sending them information, updates and special offer.Read More
Are You Inspiring Your Dance Studio Employees?
As the leader of your dance business, you want your employees to perform at their best—and you have more influence over their performance than you may think. A self-confident employee who knows his or her role in the success of the business performs better. Employees who view their jobs as insignificant will reflect those attitudes through their work. It is up to you to create an atmosphere for success, bettering their work performance, the atmosphere at work, and the entire image of your studio.Read More
The Art Of Negotiating
For anyone in business, learning how to negotiate will not only be an invaluable tool, but might also mean the difference between making your business a financial success or not. Before we start let get into the right mindset. Here is what negotiating is not: Being cheap, trying to get something for nothing, burning the other party or trying to pull one over on somebody. The key to successful negotiating is communication and that both parties win, whether it’s you and a landlord, a dance teacher or any vendor you might want to do business with. The more you create this type of deal, the more confidence you will have to do it again and again.Read More
Tips to Running A Successful Studio-Part I
In this special 2 part series we will explore tips to running a successful studio. While you read through the list I encourage you to stop after each point and consider it carefully. Think about your business and how it applies to what you are doing. Think about how you handle each topic and take some notes. The key is to think in ways of how you can do it better than you’re doing now. Even if you are doing what I recommend, try to think in terms of how you might switch up your approach for even greater success. Remember that part of growing your business begins with self-examination. Don’t worry if you find yourself lacking in one area. Just make a plan to get better at it. Once you do, everything else will fall into place. So let’s get started!Read More