DEEP SIX... These six rules will help you write letters that motivate your best prospects

This is a great time of year to send out a letter to your clients who have not yet re-registered for fall lessons. I highly recommend this as a way of reconnecting with them before the season progresses too far. Include a special offer or important date you may be having, like an open house where they can meet with you and your teachers or maybe have a parent class on learning how to make a bun. Here are some tips on the do’s and don’ts of writing a letter. A big key is to put yourself  in the place of  your customer. Ask yourself: Does your letter strike a chord with your clients?

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