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44 Steps: How To Succeed In All 5 Aspects Of Life

Being a dance studio owner in this day and age requires a multitude of talents not only artistically, but also businesswise and psychologically. So if we are going to be reasonably well-balanced and remain relatively sane, it is important that we pay attention not only to running our business and being creative, but also to helping ourselves maintain a good standard of physical and mental health.

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Making The Most Of Hidden Opportunity

In every cloud there is a silver lining! It is true that in the darkest hours of history, some individuals are able to find a way to make success out of misfortune simply because they believed that good things were reachable despite current conditions. And so today as we find ourselves in a time when people are afraid of the economy largely because of the continuous barrage of negative reporting from the media, but also because of how the economy may be touching their lives the question to ask is, how can we use our creativity to not only hold on to the business we have, but to increase it as well?

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Staying Connected To Your Customers

Today more than ever it is important to stay connected with your customers, the parents of your students. Consistent follow-up requires a system, but it can be as easy as creating a simple schedule of dates on which to send out greetings, cards and e-mail updates. The good news is that once developed, it is easy to implement and, over time, you'll reap the benefits of a steady stream of repeat business and referrals. After all, it takes far less time and money to sell to an existing customer than a cold prospect. Remember that just because they are your customers today it doesnt mean they will be tomorrow! It takes more than good dance training to keep your customers happy people expect that, or they wouldnt have signed up with your studio in the first place. The key is to maintain that personal connection and you will have fans for life!

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Time Management: Making It Work For You Part I

Owning a studio is a tremendous challenge in the best of times. Not only do we have to provide an environment that is warm and welcoming, but we also have to make sure the business side of it is functioning smoothly, that our teachers and students are all happy and productive and that parents are satisfied with what we are doing. No problem, right? Oh, by the way, I forgot to mention that in most cases we also have to create exciting choreography and sound lesson plans in our spare time! Time is almost always an issue because there are so many branches that have to be covered in one single day that it can sometimes become daunting and overwhelming. Apart from the normal day-to-day running of the studio there are very often issues that pop up that need immediate attention. Sounds like a nervous breakdown waiting to happen, doesnt it? I know that every studio owner has had moments when they are inundated with things that need to be fixed or resolved, all of which requiring time that simply doesnt seem to be there. Suddenly you feel that anxiety building up inside you and for a moment you just want to forget the whole thing. Does that ring a bell? Trust me I have definitely had those feelings from time to time over the past 22 years. So, what can be done to alleviate this stress? First of all, take a deep breath and try to relax your brain for a few minutes. Find a relatively quiet area, sit down with either Post-its or a pad and get ready to retake control.

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