Making Plans to Succeed

It is easy when you are running a dance studio to get so caught up in what you are doing day to day that you forget to look at the big picture. We can get so involved in the everyday grind that we lose focus on what is important to us and what plans we are working on to make our dreams come true. We will spend a lot of money and hours working on routines, choosing costumes and rehearsing. Yet if you ask yourself what your ultimate goal is and you do not have a clear answer or you find yourself thinking that you just want to get through the year, it could very well be that you have not made a solid plan.

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Getting Ads for Your Program

Every year, around this time we start to work on our program for our student showcase. We have found this to be a great way not only to connect with other business owners but also a way to raise funds for scholarships. Even though we are not a non profit business we approach our scholarship fund as if we are. The funds that we designate for scholarships go into a specific account and once we give the scholarships out those funds are then transferred into the business checking account. Through the years I don't know of one studio that has not given out scholarships. Most of the time business owners just absorb the cost and call it a scholarship when in reality it really is a loss of profit. This way there really is money that will be used and you are in control because you know exactly how many scholarships you can give out. There is only so much money that you have and once that is gone that's it!

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Managing Recital Mayhem!

Each year it seems that we start the new semester in September and all of a sudden it's that time again! Recitals or as we call them Student Showcases are an extremely important part of the studio life. An exciting, smooth running performance can not only spread goodwill with your current clients but also greatly add to your ability to publicize your studio to prospective clients. Every studio has their own creative ideas on how to present their dancers.

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The Three Proven Ways to Boost Your Bottom Line

The never-ending issue of trying to expand and grow your business constantly looks you in the face. Who hasn't asked the question, "How do I boost my bottom line?" As a business owner, there are several ways to approach growth. The avenues are as unique as you are and can depend greatly on your industry, location, and setup. That said, there are three fundamental strategies that are tried and true: 1. Increase your number of customers or client base. 2. Increase your average transaction value. 3. Increase the frequency at which customers purchase from your business.

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Your Fired!

Yes, that line has been made a bit more famous by Donald Trump on the apprentice but in the real world it may be the single hardest thing to say to an employee. If you have owned your studio for a while you may have already had to experience this unpleasant task. It may be that you are considering doing it right now!

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That Will Work; Ideas That Can Make You Money!

Through the years have we have found ways to keep that all important cash coming in year round! The beauty part of our type of business is that we can look at our slow cash months in advance and build in an event that will help to bring in some much needed cash during that time. The best way to make these events work is to target not only new people but your existing clients as well. If they are already buying from you there will be no wasted time or money in cold selling. You will need to also promote it to new clients but they will not be the ones that will make or break the event.

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Finding the right location

Location - location - location! Yes we have all heard that old saying about real estate. The same can be said when trying to find the right location for your dance studio. Whether you are starting out new, relocating or finding a second location the overriding factor in all of it is the cost. The good news is we can put a dance studio in lots of places where other business could not exist. We don't need a store front. We do need space and high ceilings, the more of both the merrier. We need some parking. Most of the business dance studios get is from people who seek us out. Not many people just stumble into a dance school and say " This is exactly what I was looking for!"

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27 Marketing Tips

Practice a few of these must-know marketing tips every day and build up your guerilla-marketing muscles. Part of the guerrilla marketing mindset suggests that you should be thinking about marketing all the time. Not just quarterly, not just monthly, not just weekly, but every single day. Really, it's not as hard as it sounds--there are quite a few ways you can incorporate marketing into your daily activities. It's often said that doing anything for 21 days in a row will eventually turn into a habit for you. And a marketing habit is a great thing for any business to have. So what I'm going to suggest is that you choose three to five things every day that are related to marketing for your business and do them at the beginning of the day before you start fighting the daily fires--and forget all about your planned tasks. If you work on this developing a marketing habit--and the proper marketing mindset--every day, you'll soon find that you're going above and beyond your "three to five things" limit. You'll find yourself talking and thinking in terms of headlines or talking, listening and thinking in terms of your customers and prospects' benefits. And the more you think marketing, the greater the chance you'll accomplish your marketing and overall business goals.

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Valentine Character Event

Every year, we run our Valentine Character Party for children from three to six years old. At the party, the children make Valentine cards, learn a dance to do with a popular costume character and then have their photo taken with the character. It is a customer appreciation day and marketing tool all rolled into one. We open it up to current students, siblings and any friends they would like to invite. It enhances the family's overall experience at the studio and introduces their friends to our program. It is not only the children that come away happy after one of these events but also the parents who are thrilled to see that their children are being offered something fun to do in a family friendly environment for FREE!

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Performance Group Classes

If you do competition or are looking to add it to your school we have developed a way to add these groups to your program. We call these classes Performance Groups. We have been doing competitions for over 20 years so we have done a lot of tinkering to get the kinks out. After much trial and error we have developed a system that we have used over the last ten years and we are very happy with the results. The parents, for the most part, like it too!

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The Right Mix of Business and Artistry

There are false notions that if you try to expand your business or try to make it grow that you are selling out! Why are dance studios any different from any other business? I have found through the years from talking to a lot of studio owners there is always a dilemma of finding the right mix so that studio owners don't feel like they are selling out in some way. The most important thing that we, as studio owners, must find is the right mix to balance out the important things that we face day in and day out. First and foremost is to understand that we are running a business and that must and will take first place over everything else. I know that if you love to still teach and you are at your studio every day this can and will be a real challenge.

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DVD Brochure

About two years ago we introduced a DVD brochure at our studio and have been receiving great reviews from prospective clients. In our recent teleseminar for studio owners we gave a brief description of what we did and how it has worked for us. We have had a lot of interest in it and have had requests to do a story on the exact "how to" of it. Below is an outline of what you will need to create one. The best thing about the DVD brochure is that you can highlight the USP (unique selling proposition) that makes you different from your competitors. Think of it as a five to seven minute infomercial. When prospective clients come in to your studio and you hand them a DVD it is very unique and a powerful tool. When you mail them your literature and you include a DVD brochure you know that you are providing them with something different from everyone else. Furthermore you can give them a look at your studio, so when they do come in, they feel like they already know you and are familiar with your facility. You will need someone who can edit video. You will also need a video camera or to hire a videographer. Let's take a look at where to start and what is needed.

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Website Design Ideas

If you already have a website or are about to get one, there are some ideas that we have used and have had a lot of success with.

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