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Creating Your Own Logo

A logo is more than just a little design or your company name written in a fancy font. Logo design is a special skill, and there's no one definitive method that is better than the others. All good logos, however, have a few things in common.

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Building Relationships

Over the summer it is a great time to get out of the studio and mingle with people in your community. As a studio owner it is very easy to get stuck in the studio and never have an opportunity to get to know other business owners. As each new season approaches, September is a good time to make plans to get out into your community during the year. It is so easy to get bogged down in teaching, choreographing, managing staff, faculty, students and parents and running the business that you never get around to actually following through with your plan. Next thing you know it is May and you are getting ready for your year end show and wondering how the year went by so fast.

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The Plan Part 3

A vision is unique and personal to who you are and what you dream of. For your business it is the first place to start when looking to formulate what you hope to create! The last two months we have looked at the overall plan to make your studio not only better but to create a business that is unique and special to your needs and wants. Last month we focused on the Profits part and how you need to not only focus on your business but also on other studios in your area and what their price structures are. As we previously discussed, do not undersell yourself, as a matter of fact, to be on the high end is better.

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Getting Your Staff On The Same Page Part I

This is a great time of the year to sit down and really make a plan for the new season to ensure that everyone who works for you is on the same page. As with all studio owners, there are two types of people that we work with, our daily office and managerial staff and our teachers. Whether you run a large or small studio, chances are that you will definitely have others working for you. The most important thing and sometimes the most challenging is to make sure that everyone is on the same page. Over the years we have experimented with different ways to arrive at this end result. Have we come up with a magic secret? No, but we have come up with systems that certainly streamline the day to day running of the studio and the myriad of personalities that we deal with in our business. Most studio owners have a little more time over the summer to actually take the time to review and plan for the upcoming season and it is extremely important that you try to do this as it will, quite simply, make your new season more fun and less stressful.

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