MAINTAINING INTEGRITY WHILE EARNING INCOME FOR YOUR DANCE STUDIO
Let's be honest. Running a dance studio in 2015 is challenging for a myriad of reasons; particularly if someone is just starting out or competing with multiple businesses of the same kind. This is where the marketing of the studio becomes essential as to whether it will be a success or failure. Standing out and making a name for yourself when there are 5 other dance studios in a 3 mile radius can be a daunting reality. How will you bring in clientele year after year? How will you acquire new business? How will your "product" differ and reign supreme over other dance-studio businesses? What is it that you have to offer that nobody else does and will? These are all essential thoughts and strategies that must be looked at over the trajectory of your marketing plan. The idea of establishing a "brand" that works for you and serves as the foundation of the business is key; while counterbalancing that with new, fresh and creative ideas that will liven things up and bring vivacity to the business is crucial as well.Read More
COSTUME GALLERY'S SCHOLARSHIP FUND
The founders of Costume Gallery, Beverly Miller and her husband Norman, served the dance community for over 50 years. Beverly loved Costume Gallery, was inspired by the wonderful dancers and teachers she met and knew firsthand the personal and social values gained by participating in dance programs. In honor of her memory and dedication to young dancers in the community, Costume Gallery established the Beverly Miller Scholarship Fund to help young people pursue their dance educationRead More
GOING BACK TO BASICS & MOVING FORWARD!
As dance teachers, our goal is to move our students forward; to help them progress so that they can continually build upon the knowledge we give them. We do that specifically in their technique classes where we aim to start with a strong, fundamental base to ensure their bodies are strong, their minds are present, their habits are good and their muscle-memory is intact. While it is common-sense to all of us that you can't jump ten steps ahead until these necessary pre-requisites occur, sometimes we get ahead of ourselves and begin to fast-track our students prematurely.Read More
THE NEXT BIG IDEA FOR YOUR DANCE STUDIO IS IN YOUR HEAD!
One of the important things that every studio owner must do is to get away from your business so you can take an objective look from the outside and really see what you do well and what needs work. But don't stop there! Now, focus on what you can do to enhance your business and what will create more revenue for your company. As business owners we need find the time to work on our business not just in itRead More
THE TOP 5 THINGS DANCE COMPETITION JUDGES WANT TO SEE THIS YEAR!
Another competition season is just around the corner studio owners. While your faculty is hard at work choreographing those amazing pieces for your dancers, it's time to get down to the nitty-gritty and get real about what competition judges are actually looking for vs. what the masses seems to think they want to see. As with any recommendation I give, staying true to your studio's vision and creative mission and sensibility will always be top billing. But, here are five sure-fire tips that will have the judges sitting up a little taller at their seats and dancing along with music!Read More
DANCE TEACHERS: GIVING DANCE CORRECTIONS IN 2015!
We can all agree, giving corrections and assessment to your students can be a delicate thing. Long gone are the days when dance teachers used to just call you out by your name and tell you bluntly what you were doing wrong in the middle of class. Funny, how my generation loved that kind of attention. Any attention from the teacher was good attention whether it was the rare compliment or a tactile correction. It meant and was understood that the teacher noticed you and was taking an interest in you, your talent and your progress.Read More