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The Top Seven Marketing Ideas for Your Dance Studio!!


Studio Owner Article


Success with Marketing and Sales

Dance Studio Owner Marketing Guidelines:

Marketing is the key to building your business. If you are not where you want to be as far as your numbers go, don't worry, it may be that you need to boost your marketing efforts. You know that and so does every other business owner. The question is which ones work best for dance studio owners? And, how do you cut through all of the clutter to reach your target audience?

We have found that the following marketing ideas have helped us build our dance studio business while giving us the best bang for our hard earned marketing dollars. One BIG key is consistency. Don't do something once and expect an avalanche of new leads. Make a plan of attack on when and where you will market your services.

The Top 7 Marketing Ideas for Dance Studio Owners!

1. Build your referral program. You know that the best advertising is word of mouth. Do you have a plan to encourage your clients to refer you to people often? If not, then you are missing a golden opportunity. Now I understand that people are probably recommending you without you doing anything in return but if you have a reward system in place your customers will appreciate it and some will even go the extra mile because of it. Most smart big companies do it for their customers not because they need to or have to but because they know that if they do so it will reap even more referrals!

2. Keep marketing to your current clients. You may have read this in other articles I have written but this is the key to building your bottom line. Why keep always looking for new fish when you have a readymade clientele wanting to buy more from you if only you lead them? Plus it is the most cost effect advertising you can do. You can do this through emails, flyers sent to their homes or direct mailings. Getting our current customers to buy more from us has been the single biggest factor for our increase in revenue!

3. Create your own pay per click campaign. It is easy to do. You can set it up within thirty minutes. Facebook and Google are the ones I recommend. Once you set a budget you are able to adjust up or down depending on what kind of visibility you are receiving. Keep in mind that when you set it up you want to be as localized as possible. For example, our school is in Southern Connecticut but we will not get people to come from way up north. So we do not want to market in those areas and have people click on ads. You can be and should be very specific on where those ads show up.

4. Set up a series of post cards that you can send out to a specific list. Now that you know which of your classes need a boost you can target your message to that need. You can purchase these lists from various companies such as, InfoUSA. You can craft a message for preschoolers, preteens and teens. You can offer them a free trial for any class during a one week period. Always include the words, "space is limited" and give an expiration date that the offer will expire on.

5. Advertise in the local yellow pages online. There are many different types. You can decide what works best for you. Some are pay per click and others are a contract for x number of months, usually a year for a certain price. Forget the hard book yellow pages. I don't care what the ad rep tells you the books are only used now as a door stop! My preference is pay per click. This way you can turn it on and off as you see fit.

6. Place an ad in a local business directory website. Find out if your area has a website that is geared for moms. Once you find it you may consider placing an ad on it. Most sites have banner or button ads or maybe you can pay to do an email blast to their list with a special offer included in the ad we have one called "Suzy Says". I recommend that you connect with other local businesses that are looking to connect with families to find out if they are using a local resource like this that works. If not you may want to consider creating a joint venture with other businesses where you can all cross market to each other's clients

7. Get out of your building and meet people. Yes Networking... Let people get to know you and see your passion. This is where those business cards with a call to action message will come in handy. The reality is that people would much rather do business with people they know. Network and build your circle of friends, acquaintances and supporters! On the card write "Bring in this card for a free week of trial lessons."

Dance Teacher Web is the LARGEST online resource for dance teachers and dance studio owners with 1000+ videos, 100's of articles and lesson plans to help you stay current and creative all year long. For the busy Dance Studio Owner, we offer fantastic articles on topics like Marketing, How To get more students and Increase revenue, Business building seminars, Downloadable manuals, Sample ads and Forms to help you take your business to the next level.

Think of us as your virtual Dance Teacher Conference.


Steve Sirico

Steve Sirico

Steve is co-founder of Dance Teacher Web the number one online resource for dance teachers and studio owners worldwide.He is Co-Director of the very successful D'Valda and Sirico Dance and Music Center in Fairfield, CT for the past thirty plus years. His students have gone on to very successful careers in dance, music and theater. Originally from Norwalk, Ct, Steve excelled in track and football. He attended the University of Tennessee at Martin on a sports scholarship. Deciding to switch and make his career in the world of dance, he studied initially with Mikki Williams and then in New York with Charles Kelley and Frank Hatchett. He has appeared in a number of theatre productions such as Damn Yankees, Guys and Dolls and Mame in New York and around the country and in industrials and television shows. He was contracted to appear as the lead dancer in the Valerie Peters Special a television show filmed in Tampa, Florida. After meeting Angela DValda during the filming they formed the Adagio act of DValda & Sirico appearing in theatres, clubs and on television shows such as David Letterman, Star Search and the Jerry Lewis Telethon. In 1982 they were contracted to Europe and appeared in a variety of shows in Spain, Portugal, Sweden, Finland, Switzerland and Italy before going to London, England where they appeared as Guest Artists for Wayne Sleep (formerly of the Royal Ballet) in his show Dash at the Dominium Theatre. Author of his Jazz Dance syllabus and co-author of a Partner syllabus both of which are used for teacher training by Dance Educators of America, He has also co-authored two books one for dance teachers and one for studio owners in the "It's Your Turn" Book series. He is available for master classes, private business consulting and teacher training development

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