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4 Life Changing Days of High Octane Education and Inspiration Las Vegas Summer of 2023 HERE!

The Dance Studio Re-Opening Series, Part VI: No Stone Unturned!


Studio Owner Article


How to Increase Revenue and Energize Enrollment

“Show me the money!” The famous quote from the movie Jerry Maguire starring Cuba Gooding Jr when he was imploring his agent, Tom Cruise to get him a better deal. There is nothing wrong with a Dance Studio Owner wanting more cash especially if you want to rebuild, pay your people and possibly expand your business. And for you, the busy dance studio owner to make a nice profit. It is after all your business and you deserve to make money!

Dance Studio Owners, here is something to think about…

Did you know that Bill Gates takes an entire month off to go away and just think? He does some of it alone and some of the time he will bring together his peers, employees and other people, he trusts to join him to create think tanks to come up with new ideas and products that they can create for his consumers. While we don’t have the luxury of taking a month off, we can and must do this as much as possible during this extraordinary time.

The new motto at our business for our faculty and staff is “No Stone Unturned!”

I strongly recommend you use it as well or something like that phrase. All ideas, concepts and suggestions are on the table. But don’t just stop with your team, this is also true for getting your customer’s feedback. Is there something they would like for you to offer that they would be willing to pay for? Find out asap and see if you can somehow implement it! Families need all kinds of help right now and why not become your community go to source! Your best customers know, trust and love you. They want you to succeed!

In my last article I wrote about considering turning your studio into a learning pod for students who are doing remote school classes due to the covid-19 shutdown.

UPDATE: In a recent survey we did, we found out that a substantial number of our customers were looking for a place for their child to go during the off days at school. Here in Connecticut we are currently on a 3 day at school and 2-day virtual school week schedule. Parents who are working and busy need a safe and reliable place for their child’s 2-days a week virtual studies for 6-hours each day. We are in the process of creating “The learning Pod Experience” where students will come with their lap top or tablet. We will provide a desk, chair and a monitor who will be there for general guidance and support. Yes, we will have the expense of the desk, chair and monitor but if we get the advanced registration from each student that we are anticipating we will be able to pay for the desks and chairs after just one week! This is still a work in progress but is a way to bring in revenue and rebuild financially during off hours at our studio.

Here are some other ideas to consider:

1.     Adding music lessons. Do you have the space you could convert into music rooms? We did this years ago taking an office we had and making 3 music rooms.

2.     Special Sunday Workshops. Maybe your customers are looking for something different to do on a Sunday afternoon

3.     Expanding your private lesson schedule. This could be a great source of additional income, especially if your schools are doing only remote learning right now.

4.     Offering adult morning body conditioning dance classes. With the gym scene in a bit of an up in the air position, these dance exercise classes incorporating ballet barre, floor stretch and simple dance moves to increase heart rate are another way for your adults to stay fit in a safe environment.

5.     Mobile dance classes. Contact your local representatives to see if there is a park or event going on where families will come and be able to participate in a simple, safe and fun dance class that the entire family can enjoy. I have one VIP member who has done this with great success. She charges $10 per person and does it once a week and gets a good turnout. She is also able to hand out her studio schedule and answer any questions families may have

These are just a few examples are not the end all be all but hopefully a start to get you thinking. Think tanks about how to expand your services are all about moving beyond what you are currently doing and seeing where you can you add on to your current offerings.

Keep your eyes and ears on high alert for new opportunities. Yes, I know these are challenging times but this is when opportunities will appear if you are looking through the right lenses.

So that is why I recommend that you use that phrase “No Stone Unturned” and say it to your team over and over again. But don’t just say it, believe it and live it!

No Stone Unturned! Come on now… say it like you mean it!

Next up will be the final post in this 7-part series as we explore how to face any adversities that may come your way during the coming months ahead


Steve Sirico

Steve Sirico

Steve is co-founder of Dance Teacher Web the number one online resource for dance teachers and studio owners worldwide.He is Co-Director of the very successful D'Valda and Sirico Dance and Music Center in Fairfield, CT for the past thirty plus years. His students have gone on to very successful careers in dance, music and theater. Originally from Norwalk, Ct, Steve excelled in track and football. He attended the University of Tennessee at Martin on a sports scholarship. Deciding to switch and make his career in the world of dance, he studied initially with Mikki Williams and then in New York with Charles Kelley and Frank Hatchett. He has appeared in a number of theatre productions such as Damn Yankees, Guys and Dolls and Mame in New York and around the country and in industrials and television shows. He was contracted to appear as the lead dancer in the Valerie Peters Special a television show filmed in Tampa, Florida. After meeting Angela DValda during the filming they formed the Adagio act of DValda & Sirico appearing in theatres, clubs and on television shows such as David Letterman, Star Search and the Jerry Lewis Telethon. In 1982 they were contracted to Europe and appeared in a variety of shows in Spain, Portugal, Sweden, Finland, Switzerland and Italy before going to London, England where they appeared as Guest Artists for Wayne Sleep (formerly of the Royal Ballet) in his show Dash at the Dominium Theatre. Author of his Jazz Dance syllabus and co-author of a Partner syllabus both of which are used for teacher training by Dance Educators of America, He has also co-authored two books one for dance teachers and one for studio owners in the "It's Your Turn" Book series. He is available for master classes, private business consulting and teacher training development

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