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Marketing…That Works!


Studio Owner Article


Success with Marketing and Sales

Things are changing quickly! Marketing continues to be the single biggest source of consternation for dance studio owners.

What will work?

How much will it cost?

How do I do that?

With summer here you need to start to plan out your marketing efforts. Don't wait until September. Start now and be ahead of the competition!

Here are some of the hottest and latest trends

* Pump up your online presence! Google, Bing, Yahoo and other search engines. These work and if you are not using them you are missing out. Just about everyone is searching online!

* Online resources for moms and families. There are many great resources out there. Find some in your area by doing a Google search under mom's, mom's organizations and family resources.

* Super pages and yellow pages .com. These work and best of all you have control when to turn them on and off.

* Facebook page and ppc. Build your facebook following and try out a pay per click campaign (ppc) You can target a certain area, age bracket and if they have children.

* Direct mailing to a targeted list. This is a great way to get in front of the right group of people. Do a mailing to a list that you can purchase for a specific age bracket. These targeted mailings do work!

* Networking with other businesses in your community. Get out of your studio and connect with area businesses. Hey remember that other business owners have kids too! Plus you can work to cross promote each others businesses. This is a great way to build your school on a limited budget!

* Don't forget to up-sell to your current customers. This one area has help us increase our revenue at our school. Keep selling to your current customers. They are already buying from you. It is much easier to sell to someone who loves what you do. Educate them on all of your wonderful programs. Help them by pointing out all of the great classes you offer and how it will help their child advance quicker if they take more classes. People need to and want to be lead. Lead your customers and watch your bottom line grow!


Steve Sirico

Steve Sirico

Originally from Norwalk, Ct, Steve excelled in track and football. He attended the University of Tennessee at Martin on a sports scholarship. Deciding to switch and make his career in the world of dance, he studied initially with Mikki Williams and then in New York with Charles Kelley and Frank Hatchett. He has appeared in a number of theatre productions such as Damn Yankees, Guys and Dolls and Mame in New York and around the country and in industrials and television shows. He was contracted to appear as the lead dancer in the Valerie Peters Special a television show filmed in Tampa, Florida. After meeting Angela DValda during the filming they formed the Adagio act of DValda & Sirico appearing in theatres, clubs and on television shows such as David Letterman, Star Search and the Jerry Lewis Telethon. In 1982 they were contracted to Europe and appeared in a variety of shows in Spain, Portugal, Sweden, Finland, Switzerland and Italy before going to London, England where they appeared as Guest Artists for Wayne Sleep (formerly of the Royal Ballet) in his show Dash at the Dominium Theatre. Steve is Co-Director of the very successful D'Valda and Sirico Dance and Music Center in Fairfield, CT for the past thirty years. His students have gone on to very successful careers in dance, music and theater. Author of his Jazz Dance syllabus and co-author of a Partner syllabus both of which are used for teacher training by Dance Educators of America, He has also co-authored two books one for dance teachers and one for studio owners in the "It's Your Turn" Book series. Steve is co-founder of Dance Teacher Web the number one online resource for dance teachers and studio owners worldwide. He is available for master classes, private business consulting and teacher training development

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