Creating a winning headline is one of the keys to creating a killer ad. One thing to keep in mind is to try to make it not about you but about your clients and what benefits they will receive. The first thing you need to do is to try to figure out what is the main benefit that your program will give to your students. Sometimes it is best not to state the obvious. Since we all teach dance it would be easy to say LEARN TO DANCE NOW! However, it may not be the catchy headline you are looking for. That may work best as a subheading or as a closing statement. What you want is an attention grabber! Something that will stop people in their tracks and make them want to know more. That's the theoretical explanation. Here's the practical one broken down by "Rules," "Key Words," "Examples," and "Formulas"
1. Immediately, succinctly and clearly answer the only question prospects care about, "What's in it for me?"
2. If you have news, such as a new product or new way to use an old product, play it up BIG in your headline.
3. Avoid curiosity-based headlines. Curiosity is great when used with either option listed above, but it can't get the job done all by its little lonesome.
4. Try to communicate that your solution is a quicker or easier way to get what the prospect wants.
5. Your headline is a hook, not a fishing rod. Don't ask it to do more than its job.
Key Words: * At last * Free * You * Gift * Finally * How * More * Instantly * New * Why * Money * Get Now * Who else * Guaranteed * Surprising * Announcing * Which * Give * Yes * Introducing * Wanted * Save * Discover
Examples: * More Student Success, Less Parent Stress! * Give Your Child Skills To Last A Lifetime * What Every Parent Should Know Before Choosing A Dance Studio * The Truth About Homeowner's Insurance * What Every Woman Should Know About Bargain Shopping * How To Skyrocket Your Website Traffic * How A Bald-Headed Barber Saved My Hair! * Who Else Wants A Whiter Smile-With No Hard Work? * Which Of These Car Buying Mistakes Will You Make? * The Top 13 Mistakes Self Publishing Authors Make * To The Woman Who Will Settle For Nothing Less Than The Presidency Of Her Firm * How To Prevent Online Identity Theft * All Skydiving Instructors Are Not Created Equal * If Indiana Jones Were An Economist, He'd Be Steven D. Levitt *The Hidden Fortune In Your Worthless Tech Stocks
1. What Do _(your product or service)__ And __(unexpected comparison)__ Have In Common?
2. Who Ever Heard Of __(unexpected something)_ From A __(your product or service)_?
3. The Truth ("solve a problem" or "get a result").
4. What Every __(your audience)__ Should Know About __(your product or service)_.
5. How To Skyrocket Your __(benefit)__.
6. Which Of These _(area of concern)_ Mistakes Will You Make?
7. The Top __(X #)_ Mistakes _(your audience)_ Make.
8. To The _(your audience)_ Who Will Settle For Nothing Less Than The __(benefit)__.
9. How To Prevent __(pain)__.
10. All __(subject of article) Are Not Created Equal
11. If _______, then _______.
12. The Hidden Fortune In Your __(unusual place)__.
There you have it. A down and dirty synopsis of: What a headline should do What words will have the greatest impact in your headlines What a great headline looks like Easy formulas for creating your own profit producing headlines