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4 Life Changing Days of High Octane Education and Inspiration Las Vegas Summer of 2023 HERE!

Dance Studio Owner Guide for Maximizing Your Staff's Potential Part I




Improve Staff and Customer Communication

“Nothing great or new can be done without enthusiasm. Enthusiasm is the fly-wheel which carries your saw through the knots in the log. A certain excessiveness seems necessary element in all greatness.” Dr Harvey Crushing

This plan will be the fuel for your team enthusiasm and will help your business stay on the right track

Let's get started!

To build your ideal business you will need to identify who will be part of your team. If you need to replace someone, do it sooner rather than later. Now you want to empower them with your help and also receive their input on ideas on how to do things better or differently. Don’t be surprised if this is a constant work in progress. Even the most seasoned dance studio owner’s need and want new ideas that will help facilitate change that will improve their businesses as they proceed forward. Document everything and it will need constant altering, nurturing and focus. You will work with it and you will get your people to help you construct and modify it as you move forward.

Let's focus on your front desk staff

Chances are, in many cases, this will be the first person your customers or prospective customer will come in contact with. Whoever is answering your phone or greeting customers as they walk in are an extension of you. How your phone is answered is one of the big factors whether someone will even come into your school. Read that line a few times and really let it sink in. Do you listen to how your phone is answered? Do you answer your phone? Are all calls answered in a similar manner? These are very important questions you need to ask yourself. If your phone is being answered in a manner that is not in line with your overall philosophy you are probably losing business.

Here is the solution;

Create a general script that anyone answering your phone will use. You can change it up from time to time but when someone calls your school you want the experience to be the same. Why? Because it is the first voice and contact a new or returning customer will be exposed to. If you are not careful and do not give exact directions on how you want things handled, then you will be exposed to the whims of those who answer the phone, good or bad. Scripts need to be created and a simple protocol on how to handle general questions and complaints need to be created. These are guidelines and we encourage our staff to add a bit of their own uniqueness but we want things to be handled in a friendly, courteous and professional manner. I know a studio owner who was not sure why one of the staff members who were answering the phone was not retrieving the correct information when a prospective client would call in. I recommended that she have a few friends call in and ask for information.  She was horrified to find out that the staff member was not only abrupt and somewhat rude but was not asking very pertinent questions like, “How did you hear about us?”  “Can you please give us your address so we can send you more information?”  Like I mentioned earlier, if you leave it up to your staff, they will answer the phone like they do at home! Not recommended in 99 percent of most business transactions

Here is the plan;

Craft a general welcome when people call. This is and will be individualized for each studio, just keep in mind what is important to you. You can also coach your staff on how they speak including their tone and overall enunciation.

Here is a general welcome that you can build on: “Hello this is (whoever is answering your phone) thank you for calling (your studio name) how can I help you!” When this is said with sincerity, energy and enthusiasm this will put the caller in the right frame of mind. You may be thinking to yourself that your staff may not want to answer the phones in this way; if that is the case it is time to get new staff. Either they are with you or against you. Every year we review how the phone is being answered. We adjust and add some fun phrases as the year progresses “We are having a great day here at (your studio name), how can we help you to have a great day too!” No matter how long our front desk staff has worked for us, and most of our front desk staff has worked for 10 to 15 years at our studio, we review and have everyone work at their answering skills. The key here is that we are trying to make it better for them and our customers, period.

In part 2 we will focus on your faculty and how to help them stay motivated and on the right track

Did You Know?  That Dance Teacher Web is the LARGEST online resource for dance teachers and studio owners with 1000+ videos, 100's of articles and lesson plans so that you can stay current and creative all year long. For the busy Dance Studio Owner, we offer fantastic articles on topics like marketing, how to get more students and increase revenue, business building video seminars, downloadable manuals, sample ads and forms that can help you increase your profits 30% or more!

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Steve Sirico

Steve Sirico

Steve is co-founder of Dance Teacher Web the number one online resource for dance teachers and studio owners worldwide.He is Co-Director of the very successful D'Valda and Sirico Dance and Music Center in Fairfield, CT for the past thirty plus years. His students have gone on to very successful careers in dance, music and theater. Originally from Norwalk, Ct, Steve excelled in track and football. He attended the University of Tennessee at Martin on a sports scholarship. Deciding to switch and make his career in the world of dance, he studied initially with Mikki Williams and then in New York with Charles Kelley and Frank Hatchett. He has appeared in a number of theatre productions such as Damn Yankees, Guys and Dolls and Mame in New York and around the country and in industrials and television shows. He was contracted to appear as the lead dancer in the Valerie Peters Special a television show filmed in Tampa, Florida. After meeting Angela DValda during the filming they formed the Adagio act of DValda & Sirico appearing in theatres, clubs and on television shows such as David Letterman, Star Search and the Jerry Lewis Telethon. In 1982 they were contracted to Europe and appeared in a variety of shows in Spain, Portugal, Sweden, Finland, Switzerland and Italy before going to London, England where they appeared as Guest Artists for Wayne Sleep (formerly of the Royal Ballet) in his show Dash at the Dominium Theatre. Author of his Jazz Dance syllabus and co-author of a Partner syllabus both of which are used for teacher training by Dance Educators of America, He has also co-authored two books one for dance teachers and one for studio owners in the "It's Your Turn" Book series. He is available for master classes, private business consulting and teacher training development

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