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Studio Owner Article

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How to Increase Revenue …

Developing a Pricing Strategy

'How much should I charge?' 'What do you charge for classes?' These are questions I have been asked by many new and experienced dance school owners. Charging either too little or too much may produce the same results: difficulty luring …

Studio Owner Article

Category:

Self-help and Life Enhan…

To Sell Or Not To Sell Your Dance School

After the decision to start your own dance studio, perhaps the most challenging decision you can make is whether or when to sell it. You conceived it, built it, poured your lifeblood into it, and now find yourself with a …

Studio Owner Article

Category:

Success with Marketing a…

Sales 101: The difference between marketing and advertising

I have received several e-mails from members about different ads they ran and how successful they were. What struck me the most is that many people confuse marketing with advertising and vice versa. While both components are important, they are …

Studio Owner Article

Category:

Self-help and Life Enhan…

6 words to avoid in your copywriting.

The consumer is bombarded with marketing messages all day long. In the car, on television, reading a paper or e-zine. The key to connecting with your prospective clients is to have good copy that is to the point without words …

Studio Owner Article

Category:

Self-help and Life Enhan…

DEEP SIX... These six rules will help you write letters tha…

This is a great time of year to send out a letter to your clients who have not yet re-registered for fall lessons. I highly recommend this as a way of reconnecting with them before the season progresses too far. …

Studio Owner Article

Category:

Self-help and Life Enhan…

10 Ways To Improve Your Time Management Skills

Through the years we have had the opportunity to talk to and work with many studio owners from all over the world. One of the biggest issues is time management. We have found that having a daily plan and following …

Studio Owner Article

Category:

Success with Marketing a…

Underground Marketing That Works Get Targeted, Get Strategi…

As I have preached many times, one of these most important parts of your business will be how well your marketing works. It will determine how well your business is perceived by the public and whether you will get the …

Studio Owner Article

Category:

How to Increase Revenue …

Adding Music Lessons to Your Dance School

For years we would have students ask us who we would recommend for them to take voice lessons from. There were several teachers we knew in our area, but after serious consideration we decided to add voice to our curriculum. …

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