Nothing Is Stopping You But You!

Use imagination, evolution and revolution to develop multiple synergistic approaches for your business.

Business Building Part I

New Year, New Goals, New Plan!

Your 6-Month Web Marketing Plan Part I

Below you'll find six ideas to drive qualified leads to your website over the next half a year. I will be doing another article later in 2010 on the remainder of the year. The key is to have a plan …

Developing a Pricing Strategy

'How much should I charge?' 'What do you charge for classes?' These are questions I have been asked by many new and experienced dance school owners. Charging either too little or too much may produce the same results: difficulty luring …

How To Build Word-of-Mouth Referrals

The priceless recommendations are more important than any other marketing you do.

Getting Ahead Of Your Competition

Sales 101: The difference between marketing and advertising

I have received several e-mails from members about different ads they ran and how successful they were. What struck me the most is that many people confuse marketing with advertising and vice versa. While both components are important, they are …

6 words to avoid in your copywriting.

The consumer is bombarded with marketing messages all day long. In the car, on television, reading a paper or e-zine. The key to connecting with your prospective clients is to have good copy that is to the point without words …

To Sell Or Not To Sell Your Dance School

After the decision to start your own dance studio, perhaps the most challenging decision you can make is whether or when to sell it. You conceived it, built it, poured your lifeblood into it, and now find yourself with a …

DEEP SIX... These six rules will help you write letters tha…

This is a great time of year to send out a letter to your clients who have not yet re-registered for fall lessons. I highly recommend this as a way of reconnecting with them before the season progresses too far. …

Marketing On The Cheap!

10 Ways To Improve Your Time Management Skills

Through the years we have had the opportunity to talk to and work with many studio owners from all over the world. One of the biggest issues is time management. We have found that having a daily plan and following …

To Get More Business, Focus On The Customers

A lot of advertising focuses on the company that is trying to get your business and what makes them the best choice. You read about how a company does this or that. How they care about their customers and how …

9 Tips To Keep You Moving Forward

This just in: Owning and running a dance studio is hard work!

Cash Flow Forecasting

.Cash flow is the life blood of all businesses. The key is to determine how much is coming in versus how much is going out to pay you’re your expenses. If you have been in business for a few years, …

Underground Marketing That Works Get Targeted, Get Strategi…

As I have preached many times, one of these most important parts of your business will be how well your marketing works. It will determine how well your business is perceived by the public and whether you will get the …