Tips to Increase Enrollment Part II Focusing on Referrals!
In Part II we are focusing on referrals also known as word of mouth. Do you have a plan in place to actively solicit referrals? If not, you are losing out on this incredible money making tool for your business.
Leverage Your PR Without Breaking Your Budget
Knowing what public relations is will make a BIG difference to your bottom line. It is the relationship your school has with the outside world. That includes everyone-friends, relatives, customers, future prospects, competitors and employees (if you have them). While the relationship you create with the public can have a profound effect on your business, all these people will not immediately make a purchasing decision or change their minds by seeing something only once. It takes a consistent and recurring message.Read More
How to Handle an Angry Customer
When a customer has a complaint, you have an opportunity to strengthen your relationship! None of us want a problem with one of our customers but as this season gets underway there is a very real possibility that sooner or later a customer will call you up with a complaint. It may be a perceived or real wrong doing, some people may be nice, and some may be downright enraged! Dealing with an angry customer is an extremely difficult and stressful situation. A natural response is to get angry, defensive and want to strike back.Read More
Your Action Plan For Results!
There you have it. There is no time like the present. Make today YOUR day! I love this quote by George Bernard Shaw. I try to live by it each day and I recommend you do the same.Read More
Re-Training Your Staff
For many of us our season has just finished. We have had the excitement of the recitals and all end of year performances and although some studios continue running over the summer offering programs for their dancers, it is usually a quieter time as families take their vacations and children go to sleep away camps. Summer is a wonderful time to re-train your staff or to bring new staff members in to train from scratch.Read More
When Students Decide to Part Ways
It’s inevitable. At some point in owning your dance studio a student is going to want to part ways and stop dancing. If you’re lucky, it may happen only a handful of times over the course of your career, but the reality is it’s going to happen. To add insult to injury, unfortunately it’s sometimes the dancers that we can’t fathom losing because their presence and talent in class and rehearsals inspire us and make us better at what we do. But, many times it is.........Read More
Dressing the Part: Simple Recital Reminders for Polished & Professional Appearance
As we are head into recital season with just a few more weeks to go, there are a number of things we need to get to on our check list. One extremely important item that can transcend your year-end shows from “nice, little dances” to “professional caliber performances” is how you send your dancers onstage. With a million things to tend to, it’s easy sometimes to let things slip by with whether it be with your younger dancers and baby classes or maybe even with the recreational students. Applying expectations to every group, however, will definitely produce a recital where everyone presents themselves as unified, neat and streamlined. Consequently, those lasting impressions will be a direct correlation to your studio name and how the community perceives the professionalism of your business!.....Read More
All businesses love referrals. This form of advertising seems to be especially powerful for dance schools. I believe that our type of business breeds more word of mouth advertising than others. Moms talk to their friends, families, associates and neighbors. That’s great news for all of us. Of course, we cant always be sure that they are giving us a good report but hopefully more often than not they are talking about out business in a positive way. Studies of advertising through consumer referrals have shown that how your customers talk about you and your business will depend on the quality of the customers experience with your business. John Jantsch the author of the book 'The Referral Engine' says that your employees probably treat your customers the same way you treat them!' Want more referrals? Treat your staff right and they will be your studio ambassadors’.Read More
Fighting Business Burnout
You’ve probably heard a great deal about the rewards of running your own dance school. But I’m sure you’re also aware of the trade-offs and sacrifices that come with being in charge. Over time, those long hours, missed weekends and pressure and irritation from parents and students may take their toll on your physical and emotional health, affecting relations with your employees, family and friends in the process. For those of you in business long enough, you probably know what I am writing about.Read More
The Art of Successful Motivating
How we motivate our faculty and students has a direct correlation with positive energy, high spirit and a genuine belief that we can accomplish the goals we set forth for our studios and students. If we ourselves are inspired and self-motivated, we can then parlay that into something magical. This is when the entire studio family is on the same page, with the same vision; ready to succeed beyond the imaginable.
As a new season is upon us, Studio Owners, you must have been thinking over the last few weeks how to best be that motivator, that “fire-starter” for your students, faculty and studio families. This is the time when we have a million ideas running through our minds, energy charged and refreshed and ready to hit the ground running for a fabulous new season! As the owner, you are the ring-leader, the master of ceremonies, the chief, the director, the head coach…. and your team is going to look to you for the cue on where this year will take you all.Read More