Eight Reasons Why Direct Mail Is So Powerful

Direct mail is perhaps one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. The amount of mail in your mailbox every day attests to the effectiveness of this medium. If it didn't work, your mailbox would be empty!

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Developing a Pricing Strategy

'How much should I charge?' 'What do you charge for classes?' These are questions I have been asked by many new and experienced dance school owners. Charging either too little or too much may produce the same results: difficulty luring customers, poor cash flow and suspicions about the quality of your training.

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Your 6-Month Web Marketing Plan Part I

Below you'll find six ideas to drive qualified leads to your website over the next half a year. I will be doing another article later in 2010 on the remainder of the year. The key is to have a plan and follow it through. If you devote just a bit of time you will see a big difference. Don’t let it scare you off because it is online marketing. It is easier than you think and, best of all, you can set a low budget to start and adjust it as you see fit.  If you are still not sure about how to proceed I recommend that you contact your local college and hire a student who is computer literate to help you set up your account or see if there is a parent who is willing to work this for you for a discount on tuition.

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Organization 101: How To Get Your Business In Gear

When you organize your business and eliminate the clutter, you will feel reenergized. You will find that you are easily motivated to get straight to work when you don’t have a mess to deal with. You will save time otherwise wasted looking through piles or searching for a missing document on your computer. Begin by establishing a plan. Prioritize your list, set a date with yourself and identify your motivation. Then all you have to do is follow these easy steps.

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How To Build Word-of-Mouth Referrals

The priceless recommendations are more important than any other marketing you do.

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Dealing With Teenage Issues

Sometimes dance teachers must also be part mentor and part psychologist.

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Getting Ahead Of Your Competition

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Sales 101: The difference between marketing and advertising

I have received several e-mails from members about different ads they ran and how successful they were. What struck me the most is that many people confuse marketing with advertising and vice versa. While both components are important, they are very different. Knowing the difference and doing your market research can put your dance studio on the path to substantial growth.

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6 words to avoid in your copywriting.

The consumer is bombarded with marketing messages all day long. In the car, on television, reading a paper or e-zine. The key to connecting with your prospective clients is to have good copy that is to the point without words that will slow the reader down. Research has shown that you have about seven seconds before they lose interest. That is after they have seen your message about 10 to 12 times! Yikes, it’s going to be costly to reach those prospective customers. Experts in the field of copywriting have found that the following words just slow the reader down. Since you only have seven seconds to get your message across you will need to make a compelling offer quickly!

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Positive Ways To Deal With Students And Parents

As a studio owner we are constantly faced with having to talk to parents about the numerous situations that come up each and every day. One thing about our business — it is never boring or monotonous. Parents make sure of that…sometimes in a good way and sometimes not!

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To Sell Or Not To Sell Your Dance School

After the decision to start your own dance studio, perhaps the most challenging decision you can make is whether or when to sell it. You conceived it, built it, poured your lifeblood into it, and now find yourself with a viable, profitable enterprise you can call your own. You have built an asset! Now…what to do with it?

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To get more students...Answer the phone!

Many years ago AT&T did a study with small businesses to find out who was getting the most business out of their Yellow Pages advertising. The study looked at the ad, where it was placed on the page and the size of the ad, how many calls were being produced and the rate of the most important criteria how many sales were made. Here is what they found.

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DEEP SIX... These six rules will help you write letters that motivate your best prospects

This is a great time of year to send out a letter to your clients who have not yet re-registered for fall lessons. I highly recommend this as a way of reconnecting with them before the season progresses too far. Include a special offer or important date you may be having, like an open house where they can meet with you and your teachers or maybe have a parent class on learning how to make a bun. Here are some tips on the do’s and don’ts of writing a letter. A big key is to put yourself  in the place of  your customer. Ask yourself: Does your letter strike a chord with your clients?

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10 Ways To Improve Your Time Management Skills

Through the years we have had the opportunity to talk to and work with many studio owners from all over the world. One of the biggest issues is time management. We have found that having a daily plan and following it religiously will help make your life easier. We have written several articles on time management, but it is so vital to the mental health of the studio owner that we will continue to help you by sharing techniques that have been instrumental to our success.

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How To Find, Interview And Hire Teachers

 

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