The Best Resources for Your Online Marketing Dollars

This is the time of year that we, as studio business owners, spend most of our marketing budget. I am sure that most of you do newspaper ads, postcards, flyers and door hangers just to name a few. In previous articles I have discussed how important the statistics are that we have gathered over the past five years. Many people nowadays go online to shop for things that they are interested in buying and they are not only interested in items but also in services. Our statistics show that during the months of August, September, October and November, that people finding us through search engines or other online resources have increased over ten times in the last five years. We are reaching our super pages PPC (pay per click) budget every one of those months. As a matter of fact, because of that we have increased our budget for those months. Last year alone we had seventy seven new students find us through this one source.

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Reaching Out To Your Past Customers

As we start a new season you will be looking at where you are in terms of student count. Each year we evaluate where we are this year compared to last year. If everyone has not yet signed back up for classes dont panic! If you have been doing this long enough you know that this will happen each and every year. Many times it has nothing to do with you. It may be that the student is now involved in some other activity that will engulf most of their free time. Some of these activities are only for the first few months of the season and after that these students will be looking for something new to do. Here is a formula that we have used over the years that has helped us keep our attrition in check. I recommend that you try this simple and effective approach.

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The Systems Challenge

A hot buzz topic in business today is Systems and how these systems are going to be the key to your business and its growth. If you have read the book The E-Myth by Michael Gerber and I recommend that any business owner does, he writes about creating systems for your business and how all businesses are the same when it comes to creating systems for them. The idea is that if you have systems in place you can get people to run certain aspects of your business without your input! He uses MacDonalds and how it runs its business as an example. He examines their systems and the success they have generated. The goal is to create a system for each aspect of your business and then get people to follow the systems.

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Getting Your Staff On The Same Page Part II

Last month we talked about getting our office staff on the same page. This month we are concentrating on our faculty and how to help them to help us to provide the best service and product to both of our clients, the parents and the students. As the summer comes to and end and studios are either already in session or about to be, it is helpful to ensure that not only have you secured the best faculty possible, but that you feel confident that your working relationship with them will be a smooth and problem free one. There are a number of ways to make sure that the day to day running of the classes goes according to your plan.

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