What Makes A Dance Studio's Goals Different to Other Businesses

 Some people set goals on a daily basis-some, on a weekly basis. Your weekly team meetings should stay true to the goals you set both strategically and tactically A lot of companies have weekly meetings, and often those meetings are more reactive than proactive. Many of them use it to touch base. In large companies, that may work well for the staff. In a smaller, more entrepreneurial setting, like a dance studio, these meetings have to take on more of a goal focus. New skills and good habits only develop through a process. The goal for you is to create continuous and incremental improvement. Each week your company begins to sell a little better, market a little better, manage a little better. This has to come from the goals you review in your meetings.

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How to Get New Business From Your Existing Clients

 Most businesses are constantly looking for new customers. We all spend a lot of money attempting to get new people in the door. We try to sell to people that may, or may not, be interested in what we are selling. There is a great and maybe untapped fountain of more business coming right through your front door every day. We have found that some dance studios forget to constantly try to get more business from the clients they already have.

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Read All About It! Creating A Winning Headline

 Creating a winning headline is one of the keys to creating a killer ad. One thing to keep in mind is to try to make it not about you but about your clients and what benefits they will receive. The first thing you need to do is to try to figure out what is the main benefit that your program will give to your students. Sometimes it is best not to state the obvious. Since we all teach dance it would be easy to say LEARN TO DANCE NOW! However, it may not be the catchy headline you are looking for. That may work best as a subheading or as a closing statement. What you want is an attention grabber! Something that will stop people in their tracks and make them want to know more. That's the theoretical explanation. Here's the practical one broken down by "Rules," "Key Words," "Examples," and "Formulas"

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What's The Big Idea?

One of the important things that every studio owner must do is to get away from your business so you can take an objective look from the outside and really see what you do well and what needs work. But don't stop there! Now, focus on what you can do to enhance your business and what will create more revenue for your company. As business owners we need find the time to work on our business not just in it. This can be a real challenge if, like myself and Angela, you teach, choreograph and are an important part of your teaching staff.

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Show'em That You Care

 Using seasonal events to do costumer appreciation is a great way to show your costumers that you value their business. If done correctly you can also use these events to get your name out and bring in new students. Halloween is a great time to produce an event that will appeal to children of ages 2-14. As with any event the planning that goes into it is going to determine how much of a success it will be .If your studio is close to other businesses or in the center of a town a great idea is to have a "Safety Street" where children and their parents can make their way around all the businesses and so can trick or treat in a safe environment and during daylight hours. Talk to your community leaders if there is not a plan in place. Next, make a list of all the different items you are going to need plus make arrangements to close your studio for that day for regular classes as it is very difficult to run classes and have the event at the same time.

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13 ways to market for next to nothing

 Marketing can get expensive in a hurry! Through the years we have looked for ways to market our studio on a budget. Most small businesses have a limited budget to work with and we are always on the look out for inexpensive alternatives. I have heard from many studio owners that they would love to market their studio but they feel they don't have the money to do so. The reality is that it doesn't have to be vastly expensive to be effective.

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Your Online Presence

 We have noticed an interesting trend over the past couple of years. More people are using online services to find local businesses. This has impacted our advertising budget and where we need to spend the more. If you do not have a website then it is the first thing you should add this fall to your marketing campaign. It does not have to be that expensive to create one at first. You can go online and create your own website tonight with no experience or computer knowledge. Once you get going then you can see about adding more to your website and consider hiring a web designer.

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Creating ads that pull without pushing

 Ad writing is always a challenge. Finding the right words that will attract the right customers is what we all strive for. We don't need to appeal to everyone, just the ones that will be good for our business and will appreciate what it is that we offer. So the first thing that we need to identify is what it is that made some of our best customers come to us in the first place? The best thing to do is just ask them! You can do this by calling them or asking them to participate in a survey. Asking the right questions will be the key. In later articles we will work on ideas for creating and conducting your own survey. Try to get testimonials while you are at it.

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Teacher and Staff Contracts and Agreements

 As we approach a new season, presumably with some new and some existing faculty and staff, we are faced with the decision on what to offer each one and how to present the offer to them. Many studio owners feel that contracts are not necessary and that a verbal agreement is sufficient. Even if you have the greatest relationship with a staff or faculty member it is best to write down exactly what it is you want them to do and both of you sign it! This makes them understand that this is a commitment and makes you look professional and organized.

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Quick money making ideas for your studio

 Cash flow is the life blood of any business and will be one of the important keys to the success of your studio. Without it you will have lots of sleepless nights and unwanted stress. Over the years we have tried some different events and promotions to give us a quick cash injection. The key here is to try to sell mostly to your existing customers. This way you already know that they have an interest in what you are selling and you won't waste any time, energy and money trying to sell to someone who may or may not be interested in doing business with you.

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How To Set Up A Core Barre Class

Every student can really benefit from the use of core barre exercises. Not only will they become very much stronger and less susceptible to injury but they will have a better understanding of how to place their bodies and will find, over a period of time that turns, leaps, arabesques and attitudes, releves, piques and basically any type of balancing movement will suddenly not be such a struggle. As I like to tell any student, "The art of Dance has been developed over centuries and is designed to work, it is only us dancers who forget or don't understand the basic principles of how to place our bodies that make our efforts sometimes extremely frustrating."

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The 9 Secrets To Success

Everyone wants to know what it takes to make a studio successful and profitable! This is the magic question and we are constantly searching for what it is that the costumer is looking for and how that fits in with our core beliefs of what we want our studio to be. First, and most importantly, is that we must be true to ourselves. You know what will make you happy and what will not. Don't sell out doing something you know you will not be comfortable with because in the long run you will not be happy.

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Marketing Your Studio

We all know we have to do it, we all know that we should do it but who has the time to do it! If you feel like this sometimes, join the club. If you want to take your business to the next level this season the marketing plan you implement could be the most important thing you do. To get better at this I have read numerous books, have had a business coach, have gone to many seminars and am part of a master mind group lead by Sam Beckford. I have had many teachers say to me that they ran an ad and it didn't work. That they tried a few things but the dance studio business is different, well if that is the approach then you are doomed!

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Fundraising For Big Profits

Why not do a fundraiser that puts money in your pocket. Like many, if not all of you, over the years we have given away thousands and thousands of dollars on scholarships. I don't know about you, but that was money, at that time we didn't have, but we still gave it away. Yes we dance teachers have big hearts and can't stand the thought of a student, especially with talent, not being able to take class just because they don't have money, Right! Well now you can have the best of both worlds. That's right, really have money to give scholarship so you get paid too. Many years ago we started to do a fund raising Gala.

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Teacher Nightmares

This one is not about waking up in a sweat because the students you taught all year can't remember their routine for your year end show. Oh no, it's worse! One of your teachers, has turned into a nightmare! Now you have to deal with this whole mess. If you have had your studio long enough, I am sure you know what I am writing about. The teacher who is back stabbing you. Stealing from you or scheming to steal your students and open their own place. Just to name a few. It happens from time to time and is a part of the business we all need to be ready to deal with. One thing is for sure, try to focus on your clients and that you are in control, even if you have to fake it till you make it! I know that some of you have been burnt by some people that you have helped and have done the most for. We try not to take it personally. I know, not very easy to do. Yet it is best to help you keep your sanity.

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